Product Analyst
MyFitnessPal- Full Time
- Junior (1 to 2 years)
StackAdapt
Candidates should possess a Bachelor’s degree in Data Science, Business Analytics, Statistics, Computer Science, or a related field, and 2-4 years of experience in data analysis, business intelligence, or product analytics within advertising technology, mobile user acquisition, or performance marketing. Strong SQL skills and proficiency in data visualization tools such as ThoughtSpot, Tableau, Looker, or Power BI are required, along with familiarity with Python or R for statistical analysis.
The Product Data Analyst will analyze past and present mobile user acquisition (UA) campaign data to identify key trends and provide insights for optimization, establish and refine core metrics, collaborate with BI, Data Engineering, and Data Analytics teams to build data solutions, partner with Product and Machine Learning teams to analyze data trends and optimize targeting models, and lead weekly performance reviews, present key findings, and share data-driven recommendations with stakeholders. They will also prepare and present QBRs to the leadership team, highlighting campaign trends and data-driven insights, and work with MMPs like Adjust, AppsFlyer, or Kochava.
Programmatic advertising and digital marketing platform
StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. The company also offers a Creative Studio to help clients enhance their ad content for better results. StackAdapt is particularly recognized for its expertise in native advertising, boasting the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower agencies and brands to maximize their digital advertising efforts through a comprehensive and flexible platform.