Principal Product Marketing Manager at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SoftwareIndustries

Requirements

BS/BA preferred OR equivalent experience
10+ years of marketing experience; technology company and SaaS experience preferred
Expertise in product marketing with a focus on consumer and/or small business segments
Strong analytical skills, proficient in dashboards and market research, using insights to advise decisions
Demonstrates a test-and-learn and growth mentality
Proven leadership success in dynamic environments, adapting to shifting priorities seamlessly
Global cultural awareness and experience working with international teams
Strong experience leading cross-functional teams to drive impactful business initiatives; collaborative work style
Excellent ability to frame issues, conduct appropriate analyses, and make clear, impactful recommendations
Outstanding analytical, verbal, and written communication skills
Outstanding program management skills

Responsibilities

Drive business growth by identifying marketing opportunities, defining a cohesive strategy, and implementing successful approaches
Collaborate closely with Product teams to identify and nurture new products and features
Develop compelling value proposition messaging to convince prospects to try, buy, and adopt our software
Partner across Marketing, Sales, Finance, Product, and Analytics teams to determine strategic priorities
Translate strategies into actionable marketing initiatives with key cross-functional marketing teams
Be a steward of the business, understanding financial impacts, growth levers, and dashboards
Work with research and insights teams to understand market trends and develop recommendations for growth
Understand trial strategies, lineup, and promotion pricing

Skills

Product Marketing

Value Proposition Messaging

SaaS

Subscription Models

Cross-Functional Collaboration

Market Research

Business Growth Strategy

Data-Driven Marketing

Marketing Frameworks

Trial Strategies

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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