Principal Product Manager, Growth at Goodleap

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sustainable Technology, Fintech, Clean EnergyIndustries

Requirements

8–12+ years of product management experience with deep expertise in growth, activation, lifecycle, or conversion optimization
A track record of driving measurable outcomes, pairing strong product intuition with hands-on experimentation and analysis
Fluency in growth frameworks, funnel instrumentation, segmentation, and behavioral analytics
Ability to simplify complex systems, bring clarity to ambiguity, and influence partners across product, engineering, data, design, and marketing
High-signal communication: concise, structured, and calibrated for leadership
Experience in consumer applications, fintech, home management, marketplaces, or trust-centric consumer products
Familiarity with personalization systems, recommendation engines, or predictive models
Comfort running self-serve analyses (SQL or similar)

Responsibilities

Define the lifecycle and conversion product strategy across consumer surfaces and directly execute improvements to sign-up, first-use flows, and intent pathways
Architect the activation model (states, signals, behaviors) and translate it into shipped onboarding, guidance, and personalization features
Design and evolve engagement loops that drive early habit formation and long-term retention, tuning both product surfaces and lifecycle channels
Own the re-engagement and resurrection strategy, building targeted in-product re-entry paths and coordinating cross-channel triggers that restore momentum
Lead the experimentation tooling and plans, crafting hypotheses, defining instrumentation, running high-velocity tests, and driving systematic rollout of successful patterns
Conduct deep funnel analysis, synthesize insight, and identify leverage points that inform both roadmap priorities and continuous optimization work
Partner closely with engineering, design, analytics, and marketing growth to align on KPIs, coordinate execution, and ensure cohesive lifecycle experiences across channels
Communicate strategy, insights, tradeoffs, and outcomes with clarity, precision, and high signal to stakeholders and senior leadership

Skills

Key technologies and capabilities for this role

Product ManagementGrowth StrategyUser LifecycleConversion OptimizationA/B TestingCross-functional AlignmentExperimentationMetrics OptimizationAI ApplicationsBusiness Intelligence

Questions & Answers

Common questions about this position

What is the employment type for this Principal Product Manager role?

The position is full-time.

What are the key responsibilities of this Principal Product Manager, Growth position?

Key duties include defining lifecycle and conversion product strategy, architecting activation models, designing engagement loops, owning re-engagement strategies, leading experimentation, conducting funnel analysis, and partnering with cross-functional teams.

What skills or qualities are needed to succeed in this role?

Success requires the ability to architect growth systems, think strategically while executing hands-on, bring clarity to ambiguous problems, align cross-functional teams, and deliver tests and optimizations with urgency and precision.

Is this a remote position, or is there a location requirement?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Goodleap

Marketplace for sustainable home upgrades and financing

About Goodleap

GoodLeap provides a marketplace for sustainable home solutions, connecting homeowners with professionals who specialize in eco-friendly home improvements. Their platform simplifies the purchasing process by offering a single point of sale technology that allows users to explore various upgrade options and choose flexible payment plans that suit their budgets. Unlike many competitors, GoodLeap focuses specifically on sustainability and partners with over 18,000 professionals nationwide, ensuring a wide range of services and expertise. The company's goal is to help homeowners make environmentally conscious upgrades while saving money, and they also contribute to sustainable energy projects through their partnership with GivePower, donating a portion of their revenue with each transaction.

Roseville, CaliforniaHeadquarters

2003Year Founded

$778.2MTotal Funding

DEBTCompany Stage

Energy, Fintech, Social Impact, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Risks

Emerging fintech companies offering similar solutions could erode GoodLeap's market share.

Rising interest rates may reduce the affordability of GoodLeap's financing options.

Direct-to-consumer solar panel sales could threaten GoodLeap's traditional financing model.

Differentiation

GoodLeap offers a seamless point-of-sale platform for sustainable home upgrades.

The company partners with over 18,000 professionals nationwide for home improvement solutions.

GoodLeap supports GivePower, donating to sustainable energy projects with every transaction.

Upsides

GoodLeap closed a $470 million securitization backed by sustainable home improvement loans in 2023.

The company raised $800 million to expand in a $430-billion-per-year market.

Increased consumer interest in energy-efficient upgrades boosts demand for GoodLeap's financing options.

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