Webflow

Principal Product Designer

British Columbia, Canada

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Website Experience Platform, Software Development, AIIndustries

About Webflow

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

About the Role

We are seeking a visionary Principal Product Designer (IC Director) to help lead our AI efforts and shape the future of building on the web, giving teams the superpowers to create experiences that interact with people on a new level of sophistication and personalization. This is not about building a feature or product, but a transformation of an entire platform at each stage of the development process, that applies to the best of our knowledge what it means to be a builder. This role involves deep collaboration across teams to strategize, explore, validate, and build solutions, and will require deep dives into data, journeys, and technical architecture to build experiences and tools that cater to diverse team sizes and roles.

The ideal candidate will have a strong track record of launching user-centric products that pushes the brand forward, operating at both strategic and tactical levels, and driving alignment across cross-functional teams and product areas. This person should be equally comfortable defining long-term vision and sweating the details of design execution, and excel at distilling complex, technical concepts into simple and highly crafted experiences.

Role Details

  • Location: Remote-first (United States; BC & ON, Canada)
  • Employment Type: Full-time, Permanent
  • Classification: Exempt
  • Reporting to: VP, Product & Content Design

Compensation & Benefits

The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

United States (all figures cited below are in USD and pertain to workers in the United States)

  • Zone A: $234,000 - $344,000
  • Zone B: $220,000 - $323,000
  • Zone C: $206,000 - $309,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Responsibilities

As a Principal Product Designer, you will …

  • Lead ambitious, strategic design initiatives focused on agentic experiences from new product features, sub systems, component based design system, and tooling.
  • Own and articulate a compelling vision that charts a path enabling powerful creation, automation, and orchestration along the development lifecycle.
  • Collaborate proactively with cross-functional teams including Product Management, Engineering, Brand, Marketing, Sales, and Data to shape cohesive strategic roadmaps, ensure effective go-to-market execution, and foster alignment across complex, cross-team initiatives.
  • Rapidly prototype, test, and iterate innovative concepts to validate hypotheses, clarify strategic directions, build team alignment, and maintain momentum towards delivering exceptional, user-centered experiences.
  • Elevate the overall quality, consistency, and trustworthiness of Webflow’s platform by establishing

Skills

Product Design
User-centric product development
Strategic thinking
Tactical execution
Cross-functional collaboration
Design strategy
Design execution
Complex problem-solving
AI product development
Web platform design

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters
2012Year Founded
$325.8MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

Competitive compensation
100% insurance coverage
401k & financial planning
PTO
Annual retreat & offsites
10% time to build skills
Commuter benefits
Vacation bonus
Office setup budget
Health & wellness stipend
Remote work reimbursements
Webflow subscription discount

Risks

Competition from platforms like Bubble and Wix threatens Webflow's market share.
GreenSock acquisition may cause developer community backlash over GSAP's future.
New CEO Linda Tong's strategies might not align with existing user expectations.

Differentiation

Webflow enables web design without coding, appealing to non-technical users.
The platform offers a subscription model with diverse pricing plans for various needs.
Webflow's marketplace provides templates and design assets, enhancing user experience.

Upsides

Growing demand for no-code platforms boosts Webflow's market potential.
AI integration in Webflow enhances user experience and design efficiency.
Partnerships with Upwork and Contra expand Webflow's reach to creative professionals.

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