Webflow

Principal Product Designer

British Columbia, Canada

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Website Experience Platform, Software Development, AIIndustries

Requirements

Candidates should have a strong track record of launching user-centric products, operating at both strategic and tactical levels, and driving alignment across cross-functional teams and product areas. They should be comfortable defining long-term vision and design execution, and excel at distilling complex, technical concepts into simple, crafted experiences.

Responsibilities

The Principal Product Designer will lead strategic design initiatives focused on agentic experiences, including new product features, subsystems, design systems, and tooling. They will own and articulate a vision for powerful creation, automation, and orchestration throughout the development lifecycle. This role involves collaborating with cross-functional teams to shape strategic roadmaps, ensure effective go-to-market execution, and foster alignment. Responsibilities also include rapidly prototyping, testing, and iterating on concepts to validate hypotheses and deliver user-centered experiences, while elevating the overall quality, consistency, and trustworthiness of the Webflow platform.

Skills

Product Design
User-centric product development
Strategic thinking
Tactical execution
Cross-functional collaboration
Design strategy
Design execution
Complex problem-solving
AI product development
Web platform design

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters
2012Year Founded
$325.8MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

Competitive compensation
100% insurance coverage
401k & financial planning
PTO
Annual retreat & offsites
10% time to build skills
Commuter benefits
Vacation bonus
Office setup budget
Health & wellness stipend
Remote work reimbursements
Webflow subscription discount

Risks

Competition from platforms like Bubble and Wix threatens Webflow's market share.
GreenSock acquisition may cause developer community backlash over GSAP's future.
New CEO Linda Tong's strategies might not align with existing user expectations.

Differentiation

Webflow enables web design without coding, appealing to non-technical users.
The platform offers a subscription model with diverse pricing plans for various needs.
Webflow's marketplace provides templates and design assets, enhancing user experience.

Upsides

Growing demand for no-code platforms boosts Webflow's market potential.
AI integration in Webflow enhances user experience and design efficiency.
Partnerships with Upwork and Contra expand Webflow's reach to creative professionals.

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