[Remote] Principal Growth Marketing Manage at Tactic

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, AIIndustries

Requirements

Have 8+ years in growth marketing, with at least 3+ years in B2B SaaS PLG companies managing significant marketing budgets
Possess deep performance marketing expertise: scaled paid channels efficiently, optimized for LTV:CAC, and know how to balance growth with unit economics
Have experience building organic growth channels (SEO, content, partnerships) that create compounding returns
Are highly analytical: work with data tools (SQL, Python, or similar), build your own dashboards, and make decisions from data, not opinions
Understand PLG funnels and how acquisition connects to activation, retention, and monetization
Can use AI tools to accelerate testing, content creation, and campaign optimization
Have the ability to navigate and execute amidst ambiguity, finding simple, elegant solutions to complex acquisition problems
Have a track record of scaling acquisition at PLG companies while maintaining or improving efficiency metrics
Know your growth frameworks and can apply them with discipline
Think creatively about new channels and distribution strategies before they become saturated
Have a builder mindset: run campaigns, analyze results, iterate fast, and own outcomes
Stay hands-on with emerging trends in performance marketing, AI-powered marketing, and PLG

Responsibilities

Own paid channels: Google Ads, paid social, display, retargeting, and any new performance channels
Drive efficient CAC while scaling volume, optimize for LTV:CAC ratios
Run disciplined experiments to improve conversion rates across the funnel
Build and scale organic channels: SEO, content marketing, distribution
Create distribution strategies that drive compounding, sustainable growth
Identify and test new organic channels before competitors
Own attribution and performance analytics, understand what actually drives efficient growth at every stage
Design measurement frameworks that connect marketing spend to activation, retention, and revenue
Run attribution analysis and incrementality testing to optimize channel mix and budget allocation
Build frameworks and processes that the team can leverage
Bridge marketing strategy with product-led growth execution

Skills

Key technologies and capabilities for this role

Google AdsPaid SocialDisplay AdvertisingRetargetingConversion Rate OptimizationA/B TestingProduct-Led GrowthCAC OptimizationLTV AnalysisOrganic Growth

Questions & Answers

Common questions about this position

Is this role remote or office-based?

The role is remote-friendly with Sydney-based preferred.

What experience is required for this position?

Candidates need 8+ years in growth marketing, with at least 3+ years in B2B SaaS PLG companies managing significant marketing budgets, and deep performance marketing expertise including scaling paid channels and optimizing LTV:CAC.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is the team and reporting structure like?

The role is on the Growth team, reporting to the CEO (Co-Founder), in a small, AI-enabled team with high leverage, high autonomy, and compounding decisions.

What makes a strong candidate for this Principal Growth Marketing Manager role?

A strong candidate has 8+ years in growth marketing with 3+ years in B2B SaaS PLG, experience managing significant budgets, and expertise in scaling paid channels while optimizing LTV:CAC ratios.

Tactic

Automates cryptocurrency transaction management

About Tactic

Tactic automates the financial management of cryptocurrency transactions for businesses and individuals involved in the crypto market, such as traders and companies that accept cryptocurrencies. The platform simplifies the tracking and reconciliation of transactions, which traditionally required users to manually search through blockchain explorers and update spreadsheets. By automating this process, Tactic allows users to save time and improve accuracy in their financial records. Unlike competitors, Tactic operates on a subscription-based software-as-a-service (SaaS) model, offering tiered pricing plans to accommodate different user needs. The company's goal is to streamline the administrative tasks associated with cryptocurrency transactions, enabling users to focus on their core activities.

New York City, New YorkHeadquarters

2018Year Founded

$16.6MTotal Funding

EARLY_VCCompany Stage

Fintech, Crypto & Web3Industries

11-50Employees

Risks

Increased competition from established financial software companies in the crypto space.

Volatility in cryptocurrency markets may impact Tactic's revenue stability.

Regulatory scrutiny could lead to higher compliance costs for Tactic.

Differentiation

Tactic automates crypto transaction tracking, reducing manual reconciliation efforts significantly.

The platform offers a SaaS model with tiered pricing for diverse user needs.

Tactic addresses the complexity of DeFi and NFT tax implications effectively.

Upsides

Increased demand for crypto tax solutions due to global regulatory scrutiny.

Growing interest in DeFi platforms boosts need for sophisticated tax solutions.

Partnerships with major exchanges enhance Tactic's integration and user experience.

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