Principal Digital GTM & Sales at Adobe

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Digital MediaIndustries

Requirements

BS/BA or equivalent experience with 12+ years commerce, software, management consulting, or business analytics experience
An interest in the emerging markets across EMEA, especially those in Eastern Europe, Africa, and the Middle East
Ability to rapidly assess a problem, define options, and implement solutions to address critical business issues
Experience pulling data from multiple sources using Tableau, Power BI, Web Analytics, SQL, and Databricks
Strong understanding of digital business models and how to optimize the customer experiences to improve user value
Understanding how different user journeys translate into MAU and ARR
Outstanding communication and social skills with the desire and ability to take a stand and advocate a course of action, highly articulate, makes arguments in a compelling manner
Great sense of humor!

Responsibilities

Drive weekly and quarterly digital business performance for EMEA through an in-depth understanding of critical metrics, trends, and mitigations, including forming a POV on the business and helping determine the prioritization of action plans
Build a bottom’s-up view of the in-quarter and next-quarter run rate, with an estimate as to where the gaps are in terms of Last Touch Channel performance
Understand the health of leading indicators and how to mitigate performance, with key variables including spending, channels, and traffic landing pages (paid marketing campaigns, SEO, Social, LLMO, Affiliates, and partnerships)
Lead the way in driving mitigations across cross-functional teams to mitigate risk and take action where there are opportunities to grow beyond baseline
Understand how and why to focus on near-term engagement for MAU targets
Collaborate across organizations to drive actions in-market to improve conversion across web and mobile app store experiences
Partner with marketing, product management, and commerce teams to drive initiatives across acquisition and retention that delivers quarterly and annual revenue targets
Lead regional promo strategy and execution across multiple digital surfaces
Ability to craft clear, compelling recommendations to prioritize growth opportunities and articulate them to leadership to gain support

Skills

Digital GTM

Sales Strategy

Business Performance Analysis

Metrics Analysis

Trends Analysis

Run Rate Forecasting

Leading Indicators

Channel Performance

Promotional Strategy

User Journeys

ARR Growth

Cross-functional Collaboration

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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