[Remote] Principal Demand Generation Manager at Deel

Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, HRIndustries

Requirements

Senior individual contributor experience in demand generation marketing, with accountability for pipeline growth
Expertise in full-funnel campaign strategy across product lines and GTM motions
Ability to partner with Product Marketing to translate messaging and audience insights into integrated demand strategies
Experience setting funnel targets, defining campaign architecture, and driving cross-functional execution across Paid, Lifecycle, Content, Creative, and Sales
Ownership of pipeline KPIs including SRLs, SQOs, and influenced revenue
Capability to set quarterly campaign strategy and guide integrated execution through supporting demand gen managers
Proficiency in delivering executive-level insights on campaign ROI
Forecasting skills for campaign performance, including expected ROI and conversion benchmarks
Experience aligning with Sales leadership on follow-up plays and SDR/AE enablement strategy
Ability to monitor campaign performance daily/weekly and guide optimization
Expertise in defining experimentation roadmaps spanning messaging, CTAs, and sales plays
Experience providing strategic guidance for regional localization and execution consistency
Ownership of analytics and reporting for campaigns

Responsibilities

Set quarterly campaign strategy across Deel’s product lines and buyer segments
Translate solution, product, and segment briefs into integrated, multi-channel campaign plans with clear SRL, SQO, and pipeline targets
Build forecasts for campaign performance, including expected ROI and conversion benchmarks
Partner with Sales leadership to align on follow-up plays and SDR/AE enablement strategy
Work cross-functionally with channel owners (Paid, Content, Brand, Field) to ensure activities ladder into campaign goals and pipeline targets
Monitor campaign performance daily/weekly; review performance and guide ongoing optimization through the Demand Creation Manager and Acceleration Manager
Define the experimentation roadmap — spanning messaging, CTAs, and sales plays — and guide test design and learnings across campaigns
Provide strategic guidance and assets for regional localization and execution consistency
Own reporting for campaigns

Questions & Answers

Common questions about this position

Is this role remote?

Yes, this is a remote position.

What is the salary range for this position?

This information is not specified in the job description.

What are the key responsibilities for this role?

You will own full-funnel campaign strategy and pipeline performance, partner with Product Marketing to translate messaging into integrated demand strategies, set funnel targets, define campaign architecture, drive cross-functional execution, own pipeline KPIs like SRLs, SQOs, and influenced revenue, set quarterly campaign strategy, guide execution through supporting managers, and deliver executive-level insights on campaign ROI.

What is the company culture like at Deel?

Deel has a connected and dynamic culture that drives continuous learning and innovation, with a globally distributed team of 6,000 spanning more than 100 countries and speaking 74 languages.

What makes a strong candidate for this Principal Demand Generation Manager role?

A strong candidate will have senior-level expertise as a Principal IC to own full-funnel campaign strategy, pipeline growth accountability, experience partnering with Product Marketing, and skills in setting KPIs, driving cross-functional execution, and delivering ROI insights.

Deel

HR platform for managing global workforces

About Deel

Deel provides a platform that helps businesses manage their international workforces more easily. It offers a range of services including payroll processing, compliance monitoring, and immigration support, all integrated into one system. This allows companies to handle various HR functions from a single platform, which is especially useful for those with employees in different countries. Deel stands out from its competitors by combining multiple HR services into one cohesive solution, making it simpler for businesses to operate globally. The goal of Deel is to streamline the management of global teams, ensuring that companies can focus on their core operations while staying compliant with local laws and regulations.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$660.4MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Remote Work Options

Stock Options

Risks

Rapid expansion may lead to integration challenges and cultural misalignment.

Exclusion from Rippling's tender offer could affect Deel's talent acquisition.

Zellis' AI-powered platform may intensify competition in the UK and Ireland.

Differentiation

Deel integrates contracts, payments, and taxes into a single interface.

Deel offers comprehensive HR solutions for managing international workforces.

Deel's platform supports local payroll processing and compliance monitoring.

Upsides

Deel's acquisition of Assemble enhances its HR platform capabilities.

Partnership with dLocal expands Deel's reach to 15 new countries.

Deel's $650 million funding highlights strong market position and growth potential.

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