Principal Commercialization at AT&T

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TelecommunicationsIndustries

Requirements

Bachelor’s degree (BS/BA) desired
7+ years of related experience
Strong understanding of wireless and broadband industry, including key players, emerging technologies, regulatory environment, and consumer trends
Deep understanding of the telecom landscape
Strong competitive intelligence practices
Ability to leverage data and technology to uncover trends, threats, and opportunities
Proficiency with data analytics tools (e.g., Excel, SQL, Tableau, Power BI) and CI platforms
Office presence of a minimum of 5 days per week in posted location(s); no relocation offered

Responsibilities

Monitor and analyze competitor activities, market trends, pricing strategies, product launches, and customer acquisition tactics across wireless and broadband segments
Develop and maintain competitive dashboards, profiles, and strategic briefings for internal stakeholders
Collaborate with cross-functional teams (e.g., marketing, product, finance) to integrate competitive insights into business planning
Use data analytics tools and CI platforms to extract and visualize actionable intelligence
Conduct primary and secondary research, including public filings, earnings calls, press releases, customer reviews, and third-party reports
Deliver timely and impactful insights through presentations, reports, and executive summaries
Support strategic initiatives such as market entry assessments, pricing optimization, and customer churn analysis
Implement go-to-market strategies: Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings
Continuously monitor and optimize product and channel performance using data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes
Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs
Serve as a liaison to align business units and deliver insights and recommendations to senior leadership
Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels
Lead critical, high-impact projects and design/implement innovative business strategies with minimal oversight
Consult senior leadership, influence executive decisions, mentor others, and assist with challenging issues

Skills

Excel

SQL

Tableau

Power BI

Competitive Intelligence

Market Research

Data Analytics

Strategic Analysis

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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