PR/Marketing Consultant at Global Payments

Frankfurt, Hessen, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Payments, Financial ServicesIndustries

Requirements

Bachelor's Degree (or combination of relevant training and/or experience in lieu of degree)
Typically minimum 8 years relevant experience
Preferred Qualifications
Marketing service, marketing agency, or financial services experience
Sales force and email automation experience
Payments industry experience

Responsibilities

Manage marketing, advertising, and promotional activities for various products or channels
Measure, enhance, and enrich the position and image of the company through various goals and objectives
Plan and execute day-to-day marketing activities in support of a product, service, or channel
Help prepare and adhere to budgets; approve spend up to a given threshold and own/manage the budget aligned with marketing function
Oversee creation and delivery of advertising and marketing materials and ensure brand messages are consistent
Collaborate with sales and product to develop strategic partnership activities and implement identified opportunities
Develop marketing approach and participate in general marketing functions that are typically complex in nature with regular client contact
Collaborate with business development, customers, product management, sales, and other partners to create client-customized, content-rich marketing collateral (e.g., proposals, corporate communications)
Interpret strategic marketing plans into "big ideas" to extend the company’s brand vision
Drive support of strategic direction, growth, and vision for assigned strategic growth objectives; manage execution of programs with direct client contact
Develop multiple pieces of promotional and advertising materials (e.g., press releases, social and digital media published online via websites, Twitter, etc.)
Identify new relationship opportunities and develop/manage relationships with internal contacts, external communications consultants, and/or agencies
Meet with internal/external clients to understand strategies and strengthen relationships
Support and develop product promotion and launch strategies
Serve as marketing advocate, communications consultant, and/or liaison for business support/operational units; advise leaders on communications issues and strategic growth initiatives; coordinate marketing resources
Develop measures for return on investment (ROI) for marketing projects (e.g., campaigns, internal/external communications, product launches, new business units, acquisitions, RFP/RFI proposals, trade shows/events); evaluate investment against ROI