Playable Ads Associate at Voodoo

Paris, Île-de-France, France

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Gaming, Digital AdvertisingIndustries

Requirements

At least 3 years of experience in the Creative Production segment
Exceptional project management skills
Strong ability to develop detailed playables briefs
Strong interest and knowledge of the mobile apps industry, including benchmarking and brainstorming innovative ideas
Good eye for design and capability to articulate design decisions
Previous experience in a creative or art direction role working with third party providers (technical background in playables highly appreciated)
Entrepreneurial mindset and ability to adapt to a high-paced environment
Fluent in English
Good understanding of the casual mobile game market, mobile advertising, and Playable Ads marketing

Responsibilities

Analyze performance of playables to derive clear learnings for further development
Benchmark the market and networks to provide findings for ideation
Create Playables briefs based on performance and game feel experience, and provide art direction and assets
Manage your own portfolio of games and end-to-end (E2E) playables production and upload
Track performance of playables and define strategies to improve it
Collaborate with cross-functional teams (Product, User Acquisition, Video, Analytics, etc.) to optimize ideation for production and align playables strategy among stakeholders
Constantly identify and propose improvement opportunities for processes and playables development

Skills

Playable Ads

HTML

Mobile Advertising

Performance Analysis

Creative Briefs

Art Direction

Ad Networks

Casual Mobile Games

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees