Platform Media Specialist, Pinterest at Etsy

New York, United States

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$100,000 – $130,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Marketing, TechnologyIndustries

Requirements

2-4 years demonstrated success managing all aspects of large-scale social campaigns (Pinterest preferred) to specific KPI goals
Deep familiarity with data platforms such as Looker, Tableau, Google or Adobe Analytics
Experience with product catalogs of over 10k+ SKUs and identified high-impact opportunities

Responsibilities

Build, launch, and QA campaigns including creative trafficking, catalog updates, audience implementation, and pixel/tag checks
Implement bid and budget optimizations to ensure efficient pacing and performance
Monitor real-time performance dashboards, flagging anomalies and logging fixes in the shared ops queue
Maintain platform hygiene through UTMs, naming conventions, and block-lists, while documenting every change for auditability
Contribute to playbook improvements by logging lessons learned and proposing automation opportunities to increase efficiency and scalability
Build platform-level reporting that rolls up into broader strategy and leadership-facing report-outs
Collaborate with internal cross-functional partners—including strategy, engineering, data, and creative teams—to strengthen the Pinterest program through feed optimizations, data integrations, and innovation in campaign execution
Oversee the day-to-day management of Etsy’s Pinterest advertising program, driving performance against ambitious GMS and revenue goals
Manage campaigns end-to-end—including development, testing, learning, bid strategies, targeting, and optimization—while ensuring every initiative aligns with strict performance targets

Skills

Key technologies and capabilities for this role

Pinterest AdsCampaign ManagementAudience TestingCreative TestingData-Driven InsightsFeed OptimizationAutomationBidding StrategiesTargetingDemand Generation

Questions & Answers

Common questions about this position

What is the salary range for the Platform Media Specialist role at Etsy?

The salary range is $100,000.00 - $130,000.00.

Is this role remote or does it require office presence?

This role requires presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office, with candidates living within commutable distance prioritized.

What key skills are required for the Pinterest Marketing Specialist position?

The role requires experience managing and scaling large-scale Pinterest campaigns, implementing creative and audience testing, using data-driven insights for campaign and feed tests, and employing automation in campaign management, bidding, and targeting.

What additional compensation and benefits are offered besides salary?

In addition to salary, you will be eligible for an equity package, an annual performance bonus, and competitive benefits that support you and your family.

What is the team like for this role at Etsy?

This role is part of the Demand Generation team within Brand Marketing, which collaborates closely with Analytics, Product, and Engineering teams to automate and optimize global offsite experiences; the team fuels growth via audience-centric storytelling and media placements.

Etsy

Global online marketplace for handmade goods

About Etsy

Etsy is an online marketplace that connects buyers with sellers of handmade, vintage, and unique goods. The platform allows individual artisans, crafters, and small business owners to list a variety of products, such as jewelry, clothing, home decor, and personalized gifts. Etsy's marketplace is distinct because it focuses on one-of-a-kind items that are often not available in regular retail stores. The company generates revenue through transaction fees, listing fees, and optional advertising services that sellers can use to enhance their visibility. Additionally, Etsy offers subscription packages that provide sellers with advanced tools and analytics to help them grow their businesses.

New York City, New YorkHeadquarters

2005Year Founded

$89.2MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

100% paid medical, dental, and vision coverage for employees and their eligible dependents

Life, AD&D, & supplemental long-and short-term disability insurance

Matching 401(k)

Generous PTO policy

Paid sabbatical program

Charitable contribution match

Volunteer time off

Risks

Emerging marketplaces like DishDivvy could draw away Etsy's customer base.

Klarna's payment option might lead to increased consumer debt and backlash.

Increased competition from new sellers may arise due to the rise in women entrepreneurs.

Differentiation

Etsy focuses on handmade, vintage, and unique items, unlike traditional e-commerce sites.

The platform supports small business owners and artisans, fostering a creative marketplace.

Etsy's global reach connects diverse buyers and sellers of one-of-a-kind products.

Upsides

Etsy's investment in DishDivvy could diversify its marketplace offerings.

Klarna's Buy Now, Pay Later option may boost Etsy's average order values.

The rise in women entrepreneurs aligns with Etsy's focus on small business owners.

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