Platform Media Specialist, Pinterest at Etsy

New York, United States

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$100,000 – $130,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Marketing, TechnologyIndustries

Requirements

2-4 years demonstrated success managing all aspects of large-scale social campaigns (Pinterest preferred) to specific KPI goals
Deep familiarity with data platforms such as Looker, Tableau, Google or Adobe Analytics
Experience with product catalogs of over 10k+ SKUs and identified high-impact opportunities

Responsibilities

Build, launch, and QA campaigns including creative trafficking, catalog updates, audience implementation, and pixel/tag checks
Implement bid and budget optimizations to ensure efficient pacing and performance
Monitor real-time performance dashboards, flagging anomalies and logging fixes in the shared ops queue
Maintain platform hygiene through UTMs, naming conventions, and block-lists, while documenting every change for auditability
Contribute to playbook improvements by logging lessons learned and proposing automation opportunities to increase efficiency and scalability
Build platform-level reporting that rolls up into broader strategy and leadership-facing report-outs
Collaborate with internal cross-functional partners—including strategy, engineering, data, and creative teams—to strengthen the Pinterest program through feed optimizations, data integrations, and innovation in campaign execution
Oversee the day-to-day management of Etsy’s Pinterest advertising program, driving performance against ambitious GMS and revenue goals
Manage campaigns end-to-end—including development, testing, learning, bid strategies, targeting, and optimization—while ensuring every initiative aligns with strict performance targets

Skills

Pinterest Ads

Campaign Management

Audience Testing

Creative Testing

Data-Driven Insights

Feed Optimization

Automation

Bidding Strategies

Targeting

Demand Generation

Etsy

Global online marketplace for handmade goods

About Etsy

Etsy is an online marketplace that connects buyers with sellers of handmade, vintage, and unique goods. The platform allows individual artisans, crafters, and small business owners to list a variety of products, such as jewelry, clothing, home decor, and personalized gifts. Etsy's marketplace is distinct because it focuses on one-of-a-kind items that are often not available in regular retail stores. The company generates revenue through transaction fees, listing fees, and optional advertising services that sellers can use to enhance their visibility. Additionally, Etsy offers subscription packages that provide sellers with advanced tools and analytics to help them grow their businesses.

New York City, New YorkHeadquarters

2005Year Founded

$89.2MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

100% paid medical, dental, and vision coverage for employees and their eligible dependents

Life, AD&D, & supplemental long-and short-term disability insurance

Matching 401(k)

Generous PTO policy

Paid sabbatical program

Charitable contribution match

Volunteer time off

Risks

Emerging marketplaces like DishDivvy could draw away Etsy's customer base.

Klarna's payment option might lead to increased consumer debt and backlash.

Increased competition from new sellers may arise due to the rise in women entrepreneurs.

Differentiation

Etsy focuses on handmade, vintage, and unique items, unlike traditional e-commerce sites.

The platform supports small business owners and artisans, fostering a creative marketplace.

Etsy's global reach connects diverse buyers and sellers of one-of-a-kind products.

Upsides

Etsy's investment in DishDivvy could diversify its marketplace offerings.

Klarna's Buy Now, Pay Later option may boost Etsy's average order values.

The rise in women entrepreneurs aligns with Etsy's focus on small business owners.

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