Performance Media Manager, Paid Social & Display at Etsy

New York, United States

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$152,000 – $198,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Marketing, TechnologyIndustries

Requirements

Proven Media Leadership: 5+ years driving performance for large-scale ($25M+) paid social and display campaigns, with a demonstrated ability to hit ROI targets
People Leadership: At least 2 years of experience managing teams, with a passion for developing others and bringing out their best
Hands-on Platform Expertise: Deep experience across major platforms (e.g., TikTok, Pinterest, Meta, Google Display Network, and emerging channels), including campaign building, optimization, and reporting
Technical & Analytical Expertise: Familiarity with data tools such as Looker, Mobius, or Google Analytics, combined with knowledge of multi-touch attribution (MTA) models and partners
Strategic Problem Solver: Ability to assess and communicate key risks and opportunities, influence creative strategy, and align media execution to business goals
Collaborative Spirit: A natural collaborator who builds positive relationships across teams, drives alignment, and ensures shared accountability
Deep understanding of paid social and display ecosystems, multi-touch attribution systems, and how to use data-driven insights to refine campaign performance

Responsibilities

Lead the strategy, execution, and optimization of large-scale paid social and display campaigns to improve ROI
Manage and mentor a team handling campaign builds, QA, and performance tracking
Own day-to-day execution for one key platform, ensuring campaigns are built, optimized, and scaled to meet performance goals
Partner with cross-functional teams to prioritize initiatives, streamline workflows, and ensure flawless delivery
Translate platform insights into actionable strategies and creative guidance
Foster collaboration, innovation, and continuous improvement through process refinement and automation
Oversee platform specialists, drive full-funnel campaign execution, and collaborate with strategy, analytics, and product teams to optimize performance through advanced attribution and feed management

Skills

Paid Social

Display Advertising

Full-Funnel Campaigns

Multi-Touch Attribution

Feed Management

Data-Driven Insights

Campaign Optimization

Media Execution

Analytics

Platform Management

Etsy

Global online marketplace for handmade goods

About Etsy

Etsy is an online marketplace that connects buyers with sellers of handmade, vintage, and unique goods. The platform allows individual artisans, crafters, and small business owners to list a variety of products, such as jewelry, clothing, home decor, and personalized gifts. Etsy's marketplace is distinct because it focuses on one-of-a-kind items that are often not available in regular retail stores. The company generates revenue through transaction fees, listing fees, and optional advertising services that sellers can use to enhance their visibility. Additionally, Etsy offers subscription packages that provide sellers with advanced tools and analytics to help them grow their businesses.

New York City, New YorkHeadquarters

2005Year Founded

$89.2MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

100% paid medical, dental, and vision coverage for employees and their eligible dependents

Life, AD&D, & supplemental long-and short-term disability insurance

Matching 401(k)

Generous PTO policy

Paid sabbatical program

Charitable contribution match

Volunteer time off

Risks

Emerging marketplaces like DishDivvy could draw away Etsy's customer base.

Klarna's payment option might lead to increased consumer debt and backlash.

Increased competition from new sellers may arise due to the rise in women entrepreneurs.

Differentiation

Etsy focuses on handmade, vintage, and unique items, unlike traditional e-commerce sites.

The platform supports small business owners and artisans, fostering a creative marketplace.

Etsy's global reach connects diverse buyers and sellers of one-of-a-kind products.

Upsides

Etsy's investment in DishDivvy could diversify its marketplace offerings.

Klarna's Buy Now, Pay Later option may boost Etsy's average order values.

The rise in women entrepreneurs aligns with Etsy's focus on small business owners.

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