Performance Marketing Manager - User Acquisition | Paid Media at Truveta

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

iGaming, Sportsbook, Fantasy Sports, Fintech, E-commerce, Marketplaces, Social Apps, Subscription AppsIndustries

Requirements

5+ years of hands-on experience managing paid user acquisition in the U.S. market
Demonstrated success operating in high-volume, data-driven environments such as apps, gaming, fintech, marketplaces, social platforms, or subscription apps
Advanced proficiency with AppsFlyer or other MMPs (Adjust, Singular, Branch)
Deep understanding of web pixels, conversion APIs, SDK implementation, deep linking, attribution models, SKAN 4/5, and cross-platform tracking
A/B testing experience across creatives, CRO, messaging, and funnel stages
Strong analytical and Excel/Sheets skills; comfortable reading dashboards (Looker, QuickSight, DataStudio)
Strong strategic and analytical mindset
Excellent communication and cross-functional collaboration
Fast execution and ability to operate under pressure
Creative thinker with a constant desire to test new formats, betas, and channels

Responsibilities

Plan, launch, and optimize user acquisition campaigns across all major U.S. paid media channels, including Meta (Facebook & Instagram), TikTok, Google Ads (UAC, Search, Display, YouTube), X/Twitter, Snapchat Ads, Reddit Ads, Apple Search Ads, and programmatic platforms (Taboola, Outbrain, Display networks)
Manage large monthly budgets while optimizing for CAC, ROAS, LTV, retention, UAC performance, and funnel efficiency
Build full-funnel strategies, including TOF/MOF/BOF, lookalikes, retargeting, and high-intent acquisition flows
Collaborate with product, BI, and engineering teams to integrate AppsFlyer events, GTM tags, conversion APIs, deep links, and postbacks
Develop creative testing frameworks (UGC, influencers, short-form videos, static, native formats)
Perform A/B testing on audiences, creatives, offers, messaging, and landing pages
Monitor campaigns daily to identify trends, anomalies, scale opportunities, and issues related to attribution or technical setup
Report results and insights at both tactical and executive levels

Skills

Key technologies and capabilities for this role

Meta AdsFacebook AdsInstagram AdsTikTok AdsGoogle AdsUACGoogle SearchGoogle DisplayYouTube AdsTwitter AdsSnapchat AdsReddit AdsApple Search AdsTaboolaOutbrainAppsFlyerGTMConversion APIsDeep LinkingSKANROASCACLTVA/B Testing

Questions & Answers

Common questions about this position

What experience is required for this Performance Marketing Manager role?

Candidates need 5+ years of hands-on experience managing paid user acquisition in the U.S. market, with demonstrated success in high-volume, data-driven environments like apps, gaming, fintech, or subscription apps, plus advanced proficiency with AppsFlyer or other MMPs.

What paid media channels will I be working with?

The role involves planning, launching, and optimizing campaigns across Meta (Facebook & Instagram), TikTok, Google Ads (UAC, Search, Display, YouTube), X/Twitter, Snapchat Ads, Reddit Ads, Apple Search Ads, and programmatic platforms like Taboola and Outbrain.

What analytical and technical skills are needed?

A deep understanding of web pixels, conversion APIs, SDK implementation, deep linking, attribution models, SKAN 4/5, and cross-platform tracking is required, along with strong analytical and Excel/Sheets skills and comfort with dashboards like Looker, QuickSight, or DataStudio.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

Truveta

Healthcare data platform for research analytics

About Truveta

Truveta provides a platform that allows researchers to access and analyze patient data to enhance patient care and study the safety and effectiveness of treatments. The platform, known as Truveta Studio, offers immediate and compliant access to patient-level data, which is sourced from over 30 health systems and includes information from more than 100 million patients across the United States. This data is updated daily and comes from over 800 hospitals and 20,000 clinics. Truveta Studio is designed to simplify the data access process, making it cost-effective for researchers by charging them only for the data and analytics they use. Unlike many competitors, Truveta focuses on providing transparent pricing and efficient access to comprehensive healthcare data. The company's goal is to empower researchers in the healthcare and life sciences sectors to gain valuable insights that can lead to improved patient outcomes.

Seattle, WashingtonHeadquarters

2020Year Founded

$189.7MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Biotechnology, HealthcareIndustries

201-500Employees

Benefits

Competitive Compensation

Comprehensive Benefits

401(k)

Professional Development

Work/Life Autonomy

Flexible Time Off

Generous Parental Leave

Team Activities

Risks

Data privacy concerns may arise from expanding datasets with sensitive information.

Rapid community expansion could strain resources and affect data quality.

Non-peer-reviewed studies may expose Truveta to criticism on scientific rigor.

Differentiation

Truveta offers the most comprehensive EHR data from over 100 million patients.

Truveta Studio provides cost-effective, compliant access to patient-level data and analytics.

Truveta's AI extracts complex clinical concepts from unstructured data, enhancing research capabilities.

Upsides

Truveta's partnership with Panalgo accelerates insights through integrated regulatory-grade EHR data.

The mother-child EHR dataset positions Truveta as a leader in maternal health research.

Truveta's real-world EHR data enables valuable drug comparisons ahead of clinical trials.

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