Performance Marketing Manager (Tinder Japan) at Match Group

Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, GamingIndustries

Requirements

5+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets
Strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs
Proven success managing multiple complex initiatives with strategic focus and operational excellence
Hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools
Strong analytical skills with proficiency in Excel/Google Sheets
Comfortable working with large datasets and presenting insights in a structured manner
Strong understanding of full funnel metrics
Ability to prioritize for maximum business impact in a high-velocity environment
Exceptional interpersonal skills and a team-first mindset
Fluent in both Japanese and English

Responsibilities

Lead the online marketing strategy for Tinder in Japan, aligned with brand and global HQ guidelines
Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms
Update and maintain campaign performance dashboards for Japan in partnership with media agencies
Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort
Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts
Ensure accurate attribution setup through MMPs for app journeys
Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements

Skills

Key technologies and capabilities for this role

Performance MarketingUser AcquisitionGoogle UACMetaApp CampaignsKPI AnalysisROASCPILTVRetentionA/B TestingAttributionMMPsCampaign DashboardsMedia Optimization

Questions & Answers

Common questions about this position

What experience is required for the Performance Marketing Manager role?

Candidates need 5+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets, plus hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools.

What key skills are needed for this position?

A strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs is required, along with strong analytical skills, proficiency in Excel/Google Sheets, and the ability to work with large datasets.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary for the Performance Marketing Manager role?

This information is not specified in the job description.

What makes a strong candidate for this Tinder Japan role?

A strong candidate has proven success managing multiple complex initiatives with strategic focus and operational excellence, exceptional interpersonal skills with a team-first mindset, and fluency in both Japanese and English.

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters

1986Year Founded

$400MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance

Charitable Matching Program

Retirement Matching Funds

Training and Education Allowance

Performance Bonuses

Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.

Privacy concerns and data breaches could impact reputation and operations.

Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.

The company generates revenue through subscription, transaction, and advertising models.

Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.

Growing trend of VR integration offers immersive dating experiences.

Rising demand for niche platforms caters to specific interests and communities.

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