Performance Marketing Manager - Rio de Janeiro, Brazil at Upstream USA

Rio de Janeiro, State of Rio de Janeiro, Brazil

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Technology, Telco, Insurance, Education, FMCG, RetailIndustries

Requirements

2+ years of working experience in a similar role (Performance Marketing, Digital Marketing, Campaign Management)
Excellent verbal and written communication skills in English
Good knowledge of the Microsoft Office suite (Excel, PowerPoint, Word)
Familiarity with web analytics and marketing platforms
Up to date with new technologies and current trends
Attention to detail, strong analytical skills, and data-driven thinking
Strong problem-solving and collaboration skills
Self-driven, hard-working, and willing to make an impact
Able to perform under pressure and deliver results in a demanding and fast-paced environment
Previous international work experience or environment appreciated

Responsibilities

Manage a portfolio of accounts, ensuring that all campaigns are delivered effectively to deadline and against business objectives
Define the strategy of the campaigns and lead the acquisitions process towards campaign efficiency
Design and execute multi-channel campaigns and the acquisition process
Optimization of channels, engagement, and monetization KPIs
Ongoing optimization via segmentation, testing, and user experience improvements
Create reports for accounts, new channels, flows & tests
Provide forecasts, reports, and analyses with conclusions and propositions
Keep detailed documentation and create case studies
Work with the wider internal team towards achieving annual revenue and targets

Skills

Performance Marketing

Campaign Management

Multi-Channel Marketing

Data Analysis

A/B Testing

Segmentation

KPIs Optimization

Acquisition Strategy

Reporting

Forecasting

Upstream USA

Nonprofit improving contraceptive access nationwide

About Upstream USA

Upstream USA aims to reduce unplanned pregnancies by providing equitable access to a variety of contraceptive options through partnerships with healthcare centers across the U.S. The organization enhances reproductive care by offering training and resources to healthcare providers, enabling them to better serve patients at risk of unintended pregnancies. Unlike many competitors, Upstream USA focuses on data-driven strategies that have demonstrated measurable success, such as a 24% decrease in unplanned pregnancies in Delaware. The ultimate goal is to expand opportunities for individuals by decreasing the rate of unplanned pregnancies.

Oakland, CaliforniaHeadquarters

2014Year Founded

VENTURE_UNKNOWNCompany Stage

Social Impact, HealthcareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Professional Development Budget

Phone/Internet Stipend

Risks

Potential backlash from conservative groups could impact partnerships and funding.

Increasing competition in the reproductive health sector may challenge Upstream USA's market position.

Changes in federal funding priorities could affect grants and donations availability.

Differentiation

Upstream USA partners with healthcare centers to enhance contraceptive care access.

The organization uses data-driven strategies for sustainable reproductive health outcomes.

Upstream USA provides training and resources to healthcare providers for comprehensive contraceptive options.

Upsides

Telehealth expansion allows Upstream USA to reach more patients remotely.

AI integration enhances data-driven decision-making for optimizing contraceptive care strategies.

Public-private partnerships in healthcare expand Upstream USA's reach and resources.

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