Paid Media Manager
Givebutter$90,000 - $110,000/year
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Fashion, DTC, E-commerceIndustries
Requirements
- 4–6+ years of experience in paid media or performance marketing, ideally within fashion, retail, beauty, or DTC
- Expertise in paid social (Meta, TikTok, Pinterest) and paid search (Google, Bing)
- Strong analytical skills with ability to interpret complex data and build strategic recommendations
- Experience with attribution tools (Northbeam, Triple Whale, GA4, etc.)
- Familiarity with Shopify Plus, marketing pixels, UTM strategies, and tracking tools
- Strong partnership and communication skills; able to work cross-functionally in a fast-paced environment
- Highly organized, detail-oriented, and comfortable managing large budgets
- Ability to think both strategically and execute tactically
- Onsite four days a week
Responsibilities
- Own performance marketing strategy across Paid Social, Paid Search, Display, Retargeting, Affiliates, CTV, and emerging channels
- Plan and manage daily budgets, bidding strategies, and pacing to maximize ROI and CAC efficiency
- Build full-funnel campaigns aligned to brand, product launches, and seasonal priorities
- Optimize campaigns in real time using creative testing, audience segmentation, and data insights
- Partner with Creative/Content teams to brief, test, and refine high-converting ad creative
- Develop A/B and multivariate tests to improve performance across messaging, creative, landing pages, and audience groups
- Maintain a clear understanding of attribution modeling, incrementality testing, and cross-channel impact
- Monitor daily/weekly performance dashboards and proactively identify insights and opportunities
- Provide weekly, monthly, and quarterly performance recaps with clear recommendations
- Track KPIs including ROAS, CAC, LTV, CTR, CVR, MER, and blended efficiency targets
- Partner with Finance, E-com, and Merch teams to align forecasts and revenue expectations
- Manage tracking, UTMs, and pixel integrations in collaboration with the tech/e-com team
- Work closely with Merchandising and E-commerce teams to align paid media strategy with product drops, pricing, inventory, and site experience
- Partner with CRM/Email/SMS teams to ensure channel alignment and maximize retention
- Collaborate with Influencer + Social teams to amplify key brand moments and content
- Communicate performance trends to senior leadership with clarity and actionable insights
- Manage external agency partners to ensure flawless execution and channel optimization
- Hold partners accountable for hitting KPI targets and delivering strong performance insights
- Evaluate potential new platforms, tools, or technologies to enhance paid media efficiency
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What are the key responsibilities of the Performance Marketing Manager?
The role involves owning paid media strategy and execution across channels like Paid Social, Paid Search, Display, Retargeting, Affiliates, CTV, and emerging platforms; conducting data analysis and reporting on KPIs such as ROAS, CAC, and LTV; cross-functional collaboration with teams like Merchandising, E-commerce, and CRM; and managing agency and vendor partners.
What skills and qualities does the ideal candidate need?
The ideal candidate is data-driven, highly collaborative, and thrives in a fast-moving DTC environment, with expertise in planning, optimizing paid media campaigns, data analysis, A/B testing, attribution modeling, and cross-functional partnership.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the salary or compensation for this role?
This information is not specified in the job description.
What kind of work environment can I expect at Good American?
The role is in a fast-moving DTC environment where you'll work closely with Merchandising, E-commerce, CRM/Email/SMS, Influencer, and Social teams, collaborating cross-functionally and communicating with senior leadership.
Good American
Fashion brand offering inclusive women's apparel
About Good American
Good American provides a variety of clothing designed for women of all shapes and sizes, including premium denim, swimwear, and bodysuits. Their products focus on fit and style, catering to modern women who want high-quality apparel that enhances their confidence. The company differentiates itself by emphasizing inclusivity and sustainability, having achieved B Corporation Certification. Good American operates a direct-to-consumer model, allowing for better control over customer experience and offering flexible payment options.
Culver City, CaliforniaHeadquarters
2016Year Founded
$1.3MTotal Funding
DEBT_PPCompany Stage
Consumer GoodsIndustries
201-500Employees
Risks
Increased competition in the premium denim market may impact market share.
Rapid retail expansion could strain resources and affect product quality.
Reliance on celebrity endorsements poses risks if partnerships don't resonate with audiences.
Differentiation
Good American emphasizes inclusivity with a wide range of sizes and styles.
The company holds B Corporation Certification, ensuring high social and environmental standards.
Direct-to-consumer model allows control over brand and customer experience.
Upsides
Recent retail expansion increases brand visibility and customer accessibility.
Partnership with H&M enhances brand reach and inclusivity efforts.
Celebrity endorsements boost brand recognition and appeal to diverse audiences.
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