Paid Media Manager
Givebutter$90,000 - $110,000/year
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Technology, AnalyticsIndustries
Requirements
- 5+ years B2B Digital marketing experience, including hands-on paid media and email campaign execution
- Experience managing contractors and agencies to deliver against performance goals
- Proven success in building and optimizing nurture programs that convert inbound leads into a pipeline
- Deep understanding of paid media platforms (Google Ads, LinkedIn Campaign Manager, Meta, etc.)
- Familiarity with marketing automation, CRM and BI, and CMS / Design tools (HubSpot, Salesforce, Looker, Framer etc.)
- Data-driven mindset with strong analytical and reporting skills
- Ability to thrive in a fast-paced, global environment
Responsibilities
- Collaborating with the Regional Marketing Leaders, manage Mixpanel’s global paid media spend across Google, LinkedIn, Meta, and emerging channels
- Manage our paid media agency to scale performance efficiently and drive qualified inbound demand with a focus on cost per opportunity
- Optimize campaigns and landing pages for conversion, continuously testing new creative, messaging, and audience strategies
- Develop and run inbound nurture email & retargeting programs that engage, educate, and convert handraisers into MQLs and S1 opportunities
- Partner with Marketing Ops, AI SDR, and SDR teams to align nurture journeys, scoring, and handoffs for optimal conversion performance
- Improve Handraiser → MQL → S1 CVR as a key performance metric
- Collaborate with the marketing analytics team to define performance metrics, dashboards, and insights that inform budget allocation and campaign optimization
- Run A/B and multivariate tests across paid and email channels to improve funnel performance and engagement
- Report on spend, ROI, conversion rates, and pipeline impact to key stakeholders
- Work cross-functionally with regional marketing leads, content, and web teams to localize messaging and ensure global campaign alignment
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience level is required for the Performance Marketing Manager role?
The role requires 5+ years of experience in B2B environments.
What platforms will I manage for paid media in this role?
You will manage global paid media spend across Google, LinkedIn, Meta, and emerging channels.
What type of experience does the ideal candidate have?
The ideal candidate has experience in B2B SaaS and product-led growth (PLG) environments.
Is this role remote or does it require office presence?
This information is not specified in the job description.
What is the salary or compensation for this position?
This information is not specified in the job description.
Mixpanel
Data analytics for user behavior insights
About Mixpanel
Mixpanel provides data analytics tools that help businesses understand user interactions with their products. It tracks user behavior and measures engagement on websites and mobile applications, allowing companies to gain insights into how users engage with their digital platforms. Mixpanel's services are offered through a subscription model, where clients pay a recurring fee based on the volume of data tracked and features accessed. This model supports a steady revenue stream and enables ongoing improvements to the platform. Key features include event tracking, user segmentation, funnel analysis, and retention reports, which assist businesses in identifying trends and making informed decisions to enhance user experience. Mixpanel differentiates itself by focusing on comprehensive analytics tailored for tech startups, e-commerce businesses, and large enterprises, aiming to empower these companies to optimize user engagement and drive growth.
San Francisco, CaliforniaHeadquarters
2009Year Founded
$269.6MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
201-500Employees
Benefits
Competitive compensation
Company stock options
Sabbatical policy
PTO
Volunteer time off
Parental leave
Mental health resources
401(k) match
Health, dental,& vision coverage
Flexible work from home options
Learning & development stipend
Professional growth hours
Risks
Increased competition from Amplitude and Heap may affect market share.
Data privacy concerns may arise from integrations with platforms like BigQuery.
Growing demand for personalization pressures Mixpanel to enhance analytics capabilities.
Differentiation
Mixpanel offers real-time analytics across devices, enhancing user experience insights.
The SaaS model ensures steady revenue and continuous platform improvement.
Mixpanel's embeddable reports enhance collaboration in tools like FigJam and Coda.
Upsides
Integration with BigQuery enhances data exploration for data-driven companies.
Recognition as a 'Market Leader' boosts Mixpanel's market credibility.
Partnership with Seven Peaks expands Mixpanel's reach in the APAC region.
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