Performance Content Writer at Xometry

North Bethesda, Maryland, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Manufacturing, TechnologyIndustries

Requirements

4+ years of experience writing for performance marketing or growth-focused content roles
Proven track record of crafting high-converting copy for digital channels
Strong understanding of how paid media platforms work (Google Ads, Meta, LinkedIn, etc.)
Familiarity with performance KPIs (CTR, CVR, open rate, ROAS, etc.) and how content drives them
Comfort and proficiency with Hubspot or similar CRM platform, A/B testing, and AI tools
Demonstrated project management and organizational skills
Excellent grammar, editing, and messaging skills in a B2B context
Bonus: Experience in manufacturing, engineering, or industrial sectors

Responsibilities

Write performance-optimized content across both Xometry and Thomas brands, including marketing and lifecycle emails (welcome series, engagement workflows, promotional copy), paid search ads (Google, Bing), video scripts (YouTube, paid social, product explainers), display and social ad copy, and landing page copy
Collaborate cross-functionally with Product, Content, Lifecycle Marketing, and others to align messaging with campaign goals and brand voice
Use performance data and testing insights to refine content for higher engagement and conversion
Contribute to campaign brainstorms and messaging strategy with a creative, test-and-learn mindset
Maintain a deep understanding of target audiences across both Xometry and Thomas platforms

Skills

Copywriting

Performance Marketing

Google Ads

Bing Ads

Meta Ads

LinkedIn Ads

Email Marketing

Video Scripts

Landing Page Copy

Paid Search

Display Ads

Social Media Ads

A/B Testing

Performance KPIs

CTR

CVR

Xometry

Online platform for custom manufacturing services

About Xometry

Xometry connects businesses with manufacturers for custom manufacturing and industrial supply services. Clients can upload design files to receive instant quotes for various production methods, including 3D printing, CNC machining, injection molding, and sheet metal fabrication. The platform utilizes a large network of manufacturing partners to ensure quick delivery of high-quality parts at competitive prices. Additionally, Xometry offers a range of industrial supplies, such as raw materials and tooling, with a program that allows clients to manage costs effectively. Unlike many competitors, Xometry has no minimum order requirements and provides fast shipping, making it suitable for businesses of all sizes. The goal of Xometry is to simplify the manufacturing process and provide accessible solutions for custom parts and supplies.

North Bethesda, MarylandHeadquarters

2013Year Founded

$202.4MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

501-1,000Employees

Benefits

Medical, dental, & vision insurance

Life insurance

401(k) with company matching

Equity

Generous PTO

Paid volunteer time

Commuter & parking benefits

Maternity & Paternity leave

Free snacks

Dog-friendly office spaces

Risks

Increased competition from digital B2B marketplaces could threaten Xometry's market share.

New executive appointments may lead to strategic shifts disrupting current operations.

Rapid AI and machine learning advancements may outpace Xometry's current capabilities.

Differentiation

Xometry offers instant pricing and lead time for tube cutting and bending.

The company provides a comprehensive platform for on-demand custom manufacturing services.

Xometry's Supplies Flex program helps clients manage costs and avoid price fluctuations.

Upsides

Sanjeev Singh Sahni's appointment could enhance operational efficiencies and global growth strategies.

Digital B2B marketplaces align with Xometry's model, potentially increasing its market share.

Investor confidence is strong, with new investments from Verition Fund Management and Nicholas Investment Partners.

Land your dream remote job 3x faster with AI

Try Jobo Free