Partner Marketing Senior Professional – Kids, APLA Retail Marketing at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, Retail, Marketing, SportswearIndustries

Requirements

Bachelor’s degree in related field, or equivalent combination of education, training and experience
3+ years of retail experience
Ideally some mid-large fleet, marketplace partner experience
A people-first approach that values diverse thought
A track record of implementing a test and learn offense
Willing problem solver, with an ability to assess an issue and develop action steps for resolution
Able to work as part of a matrix, with an ability to collaborate cross-functionally

Responsibilities

Execute retail marketing strategies and execution for the APLA marketplace
Align strategy to Sport Strategy and Priorities with our Territory needs
Adopt and adapt retail excellence principles to win with seasonal and seasonless initiatives
Deliver clear direction to agency and Territory partners to execute Global Sport Direction
Maintain brand standards with our marketplace partners including Sporting Goods, Athletic Specialty, Department Stores, and Sports Specialty
Become the Sport retail expert on marketplace partners to lead the ideation and creation of consumer-right experiences across diverse partner retail environments
Foster a test & learn approach, together with Territory, Sport, and Sales Teams
Partner with Nike Direct Retail Marketing to drive a one marketplace approach while adding clear distinction and dimension with each partner
Drive a results-oriented approach for initiatives by ensuring they are focused on the right KPI’s and track/deliver results

Skills

Retail Marketing

Partner Marketing

Visual Merchandising

Brand Marketing

Strategy Execution

Cross-functional Collaboration

Consumer Retail Plans

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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