Partner Marketing Lead
Ondo FinanceSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Sustainability, Food TechnologyIndustries
Requirements
- Proven experience with Joint Marketing, (B2B2C) Trade Marketing and co-branded partner marketing activations with large consumer brands, across physical and digital touch points
- Experience in B2B Marketing and Lead Generation, with a track record of managing the budget and implementation of relevant lead generation channels (both online and offline)
- Demonstrated success in Account-based marketing, having worked hand-in-hand with senior stakeholders
Responsibilities
- Conduct assessment and prioritisation of our Account-Based Marketing (B2B) and Trade (B2B2C) Marketing opportunities with strategic Key Accounts in Japan
- Define the B2B and Trade Marketing Budget and targets
- Lead and execute B2B activations with the help of the Business Development team to engage with and secure large Food Retailers chain deployments
- Develop and strengthen relationships with key stakeholders within the marketing teams of our Key Account partners to unlock high-impact co-branded activities
- Deliver impactful Trade Marketing campaigns that positively impact consumer action KPIs, including app downloads, app opens and meals saved (i.e. purchases)
- Work closely with your B2C Marketing and Global Partner Marketing colleagues to amplify relevant Marketing activity through Partner channels where appropriate
- Feed the international learning loop to help continuously optimise strategies, messaging and activation towards and together with partners
- Identify trends and market potentials, evaluate business opportunities to be proactive in our Marketing approach with Key Accounts
- Work closely with colleagues in the Global Marketing team across Brand, Creative and Partner Marketing to deploy Marketing Plug-And-Play toolkits locally with Key Account Managers
- Manage local partnerships where relevant and/or applicable
- Collaborate directly with the Country Director on different communications-related efforts and opportunities (including but not limited to: corporate events, corporate social media, leadership communications, speaking opportunities, etc.)
Skills
B2B Marketing
B2B2C Marketing
Account-Based Marketing
Marketing Campaigns
Partner Acquisition
Partner Retention
Joint Marketing
Market Assessment
Brand Development
Too Good To Go
Mobile app for purchasing surplus food
About Too Good To Go
Too Good To Go focuses on reducing food waste by connecting consumers with local stores and restaurants through a mobile app. The app allows users to purchase surplus food at discounted prices, making it an affordable option for meals while helping businesses minimize waste and generate revenue from unsold inventory. The company operates on a commission-based model, earning a fee for each transaction made through its platform. This not only benefits consumers and businesses economically but also has a positive environmental impact by reducing food waste. With a global presence, Too Good To Go serves a diverse clientele across Europe and North America, enhancing visibility for participating businesses and attracting new customers.
Copenhagen, DenmarkHeadquarters
2016Year Founded
$73.2MTotal Funding
CONVERTIBLECompany Stage
Food & Agriculture, Consumer SoftwareIndustries
1,001-5,000Employees
Benefits
Health Insurance
Hybrid Work Options
Paid Vacation
Unlimited Paid Time Off
Risks
Increased competition from startups like SIRPLUS entering the market.
Economic pressures may lead consumers to prioritize cheaper alternatives.
Potential burnout in the startup environment could impact productivity.
Differentiation
Too Good To Go partners with major retailers like Whole Foods Market.
The app offers a unique commission-based model benefiting both consumers and businesses.
It leverages AI to optimize food management and reduce waste.
Upsides
Collaborations with Whole Foods expand its reach in the U.S. market.
AI solutions enhance operational efficiency and profitability.
Growing consumer interest in sustainability boosts demand for its services.
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