Partner Marketing Lead
Ondo FinanceSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Sustainability, Food TechnologyIndustries
Requirements
- Proven experience with Joint Marketing, (B2B2C) Trade Marketing and co-branded partner marketing activations with large consumer brands, across physical and digital touch points
- Experience in B2B Marketing and Lead Generation, with a track record of managing the budget and implementation of relevant lead generation channels (both online and offline)
- Demonstrated success in Account-based marketing, having worked hand-in-hand with senior stakeholders
Responsibilities
- Conduct assessment and prioritisation of our Account-Based Marketing (B2B) and Trade (B2B2C) Marketing opportunities with strategic Key Accounts in Japan
- Define the B2B and Trade Marketing Budget and targets
- Lead and execute B2B activations with the help of the Business Development team to engage with and secure large Food Retailers chain deployments
- Develop and strengthen relationships with key stakeholders within the marketing teams of our Key Account partners to unlock high-impact co-branded activities
- Deliver impactful Trade Marketing campaigns that positively impact consumer action KPIs, including app downloads, app opens and meals saved (i.e. purchases)
- Work closely with your B2C Marketing and Global Partner Marketing colleagues to amplify relevant Marketing activity through Partner channels where appropriate
- Feed the international learning loop to help continuously optimise strategies, messaging and activation towards and together with partners
- Identify trends and market potentials, evaluate business opportunities to be proactive in our Marketing approach with Key Accounts
- Work closely with colleagues in the Global Marketing team across Brand, Creative and Partner Marketing to deploy Marketing Plug-And-Play toolkits locally with Key Account Managers
- Manage local partnerships where relevant and/or applicable
- Collaborate directly with the Country Director on different communications-related efforts and opportunities (including but not limited to: corporate events, corporate social media, leadership communications, speaking opportunities, etc.)
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary for the Partner Marketing Manager role?
This information is not specified in the job description.
Is this position remote or based in an office?
This position is based in Tokyo, Japan.
What key skills are needed for the Partner Marketing Manager position?
Key skills include conducting Account-Based Marketing (B2B) and Trade (B2B2C) assessments, defining marketing budgets and targets, leading B2B activations, developing stakeholder relationships, delivering Trade Marketing campaigns, and identifying market trends.
What is the company culture like at Too Good To Go?
Too Good To Go has an ambitious mission to fight food waste, operates as a certified B Corporation, and emphasizes exciting growth as part of the launch team in Japan to change the conversation around food waste.
What makes a strong candidate for this Partner Marketing Manager role?
Strong candidates should have experience in B2B and B2B2C marketing, leading activations with food retailers, building stakeholder relationships, delivering campaigns that drive KPIs like app downloads and meals saved, and identifying market trends in Japan.
Too Good To Go
Mobile app for purchasing surplus food
About Too Good To Go
Too Good To Go focuses on reducing food waste by connecting consumers with local stores and restaurants through a mobile app. The app allows users to purchase surplus food at discounted prices, making it an affordable option for meals while helping businesses minimize waste and generate revenue from unsold inventory. The company operates on a commission-based model, earning a fee for each transaction made through its platform. This not only benefits consumers and businesses economically but also has a positive environmental impact by reducing food waste. With a global presence, Too Good To Go serves a diverse clientele across Europe and North America, enhancing visibility for participating businesses and attracting new customers.
Copenhagen, DenmarkHeadquarters
2016Year Founded
$73.2MTotal Funding
CONVERTIBLECompany Stage
Food & Agriculture, Consumer SoftwareIndustries
1,001-5,000Employees
Benefits
Health Insurance
Hybrid Work Options
Paid Vacation
Unlimited Paid Time Off
Risks
Increased competition from startups like SIRPLUS entering the market.
Economic pressures may lead consumers to prioritize cheaper alternatives.
Potential burnout in the startup environment could impact productivity.
Differentiation
Too Good To Go partners with major retailers like Whole Foods Market.
The app offers a unique commission-based model benefiting both consumers and businesses.
It leverages AI to optimize food management and reduce waste.
Upsides
Collaborations with Whole Foods expand its reach in the U.S. market.
AI solutions enhance operational efficiency and profitability.
Growing consumer interest in sustainability boosts demand for its services.
Related Jobs
RemoteRemoteSenior Product Marketing Manager
Relay$144,500 - $170,000/year
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteSEO & AI Search Specialist, APAC
Keeper SecuritySalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteBrand Marketing Manager
FetchSalary not specified
RemoteAccount Based Marketing Manager
PersonaSalary not specified
- Full Time
- Entry Level & New Grad
RemoteSr. Manager, Channel Marketing
1PasswordSalary not specified
- Full Time
- Senior (5 to 8 years)
RemotePartner Marketing Manager (Technology Partners)
dbt LabsSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemotePrincipal, B2B Product Marketing
PaytientSalary not specified
RemoteHead of Partnerships, Japan
SubstackSalary not specified
RemoteSenior Demand Generation Marketing Manager
NewselaSalary not specified