Partner Marketing Manager (Technology Partners)
dbt LabsSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Higher EducationIndustries
Requirements
- Ability to establish and uphold productive marketing relationships with partner institutions in a portfolio of standard complexity
- Skills in determining and executing cadenced communication plans with school stakeholders for brand stewardship and strategic marketing
- Experience acting as a trusted advisor and brand steward, leading partner discussions to align objectives and drive growth
- Proficiency in managing direct, regular contact with partners to track progress against marketing strategies and objectives
- Capability to secure approvals, navigate requests/feedback, manage Jira tickets, collaborate on creative briefs, and log reports
- Experience providing regular performance feedback and reporting to partners
- Proven ability to improve partner sentiment and go-to-market speed to achieve business goals
- Competence in driving marketing narratives with partners and internal stakeholders
- Skills in monitoring/tracking partner funnels and ensuring accountability for performance
- Ability to proactively engage internal teams, escalate issues, and align deliverables with partner brand/strategy
- Experience working autonomously with General Managers/Program Management/Directors for alignment and execution
- Participation in internal meetings (e.g., PLTs) and strategy planning
- Maintaining current partner-specific records/documentation
Responsibilities
- Establish and uphold productive marketing relationships between 2U marketing and partner institutions within an assigned portfolio
- Determine and execute cadenced communication plans with school stakeholders for effective brand stewardship and strategic marketing
- Engage as a trusted advisor and brand steward, leading proactive partner discussions to align objectives, drive growth, and create outcomes
- Manage direct, scoped contact with partners to ensure progress against marketing strategies, performance, and growth objectives
- Secure partner/internal approvals on projects/initiatives, navigate requests/feedback, manage Jira tickets, collaborate on creative briefs, and log reports
- Provide partners with regular performance feedback and reporting
- Improve/maintain partner sentiment and increase go-to-market speed to achieve business goals
- Drive marketing narrative with partners and internal stakeholders to support university and 2U business goals
- Monitor and track partner funnel, accountable for funnel performance
- Proactively engage internal teams and escalate to address performance/partner concerns against business goals
- Ensure strategic/creative deliverables align with partner brand, strategy, and goals
- Engage with Marketing Strategy to uncover opportunities, trends, and insights by vertical
- Work closely/autonomously with each program’s General Manager/Program Management/Director for alignment and execution of marketing strategies/objectives
- Attend/participate in cadenced internal meetings (PLTs, etc.) and strategy planning
- Secure approvals on projects/initiatives, navigate requests/feedback, manage Jira tickets, collaborate on creative briefs, and log reports
- Maintain and keep current partner-specific records
Skills
Partner Management
Marketing Strategy
Relationship Management
Stakeholder Engagement
Brand Stewardship
Communication Planning
2U
Provides online education solutions for universities
About 2U
2U provides online education solutions for universities, partnering with them to deliver high-quality digital programs. Their services include course design, marketing, and student support, all enhanced by technology and data analytics. This approach creates an engaging online learning environment that aims to ensure equal opportunities for all students. Unlike traditional learning management systems, 2U focuses on long-term partnerships and revenue-sharing agreements, aligning their success with that of the universities they serve. Their goal is to improve student outcomes and expand access to education globally.
Crystal City, VirginiaHeadquarters
2008Year Founded
$93.3MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Employee Stock Purchase Plan
Parental Leave
Volunteer Days
Risks
Interim CEO appointment suggests potential instability in leadership.
Multiple class action lawsuits pose significant legal and financial risks.
Chapter 11 bankruptcy filing indicates ongoing financial distress.
Differentiation
2U partners with prestigious universities to offer high-quality online degree programs.
The company combines technology, human support, and data analytics for effective online learning.
2U's No Back Row approach ensures equal opportunity for all students.
Upsides
Growing demand for online education boosts 2U's market potential.
Partnerships with international universities expand 2U's global reach.
Increased focus on data analytics improves student retention and success.
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