Paid Social Manager
WanderSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
InternshipJob Type
UnknownVisa
Marketing, Digital Marketing, Social MediaIndustries
Position Overview
- Location Type: Remote
- Employment Type: Contract
- Salary: Not specified
Welltech is a global leader in the Health & Fitness industry, with over 200 million installs across five life-changing apps. We are dedicated to transforming lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys.
Who We Are?
Welltech is a global leader in the Health & Fitness industry, with over 200 million installs across five life-changing apps. We are dedicated to transforming lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys.
What We're Looking For?
The Paid Social Growth Manager is responsible for driving scalable, efficient growth across Meta, TikTok, Snapchat, and emerging paid social platforms. This role combines strategic thinking, platform partnership management, test planning, and automation oversight. The ideal candidate can align cross-functional efforts, own high-impact platform relationships, and execute with a growth mindset.
Key Responsibilities:
- Platform Relationships & Cross-Team Collaboration:
- Lead communication with Meta, TikTok, and Snapchat on: Bonuses/incentive allocation, critical bugs and platform-level requests, strategic partnerships (e.g., Promo Days, Value Optimization, Advanced Analytics programs).
- Coordinate testing roadmaps and hypothesis development through best practice sharing across teams.
- Serve as the main escalation point for technical platform issues and beta opportunities.
- Automation & Operational Efficiency:
- Lead the development and continuous audit of auto rules, driving simplification and smarter decision-making.
- Coordinate automation improvements in collaboration with UA managers and the MarTech/Analytics team.
- Ensure that rules and scaling logic are aligned with strategic objectives and evolving platform best practices.
- Platform Strategy & Growth:
- Own strategic growth initiatives across paid social platforms (Meta, TikTok, Snapchat) with a focus on efficiency and spend scaling.
- Proactively identify and act on growth opportunities using performance data, competitor insights, and internal learnings.
- Autonomously build custom acquisition reports to spot trends, gaps, and scaling potential.
Required Skills:
- Strong understanding of platform mechanics (Meta/TikTok/Snapchat auction systems, CAPI/SKAN, attribution flows)
- Ability to balance strategic priorities with fast, tactical execution
- Skilled in cross-functional communication, especially with product, creative, analytics, and UA teams
- Analytical mindset: comfortable with dashboards, Clarisight, Excel/Sheets formulas, data interpretation
- Proactive mindset and ownership attitude — able to push initiatives without direct prompting
Candidate Journey:
- Recruiter call
- Meet the Hiring Manager
- Test Task
- Presentation & QA with the Leadership team
Skills
Meta
TikTok
Snapchat
Paid Social
Platform Partnership
Test Planning
Automation
Cross-Team Collaboration
Strategic Partnerships
Value Optimization
Analytics
Wellth
Improves patient adherence to treatment plans
About Wellth
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.
Culver City, CaliforniaHeadquarters
2014Year Founded
$36.5MTotal Funding
SERIES_BCompany Stage
HealthcareIndustries
51-200Employees