On-Camera Content Creator (Contractor)

ABOUT THRIVE MARKET

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

We’re looking for a high-impact on-camera content creator who can bring Thrive Market’s brand and mission to life through relatable, authentic, and high-performing video content. You should be deeply fluent in social trends, confident on camera, and skilled at creating organic-feeling storytelling that’s optimized for performance and conversion. Our core audience are health conscious mothers between the ages of 30-45, so our ideal creator is someone who feels relatable to that audience—think millennial mom who gets what modern families are juggling and can connect with viewers in a way that builds trust. Whether you're narrating a morning routine, talking through your favorite kid snacks, or sharing your grocery tips, you know how to build a hook, hold attention, and land the message—all while feeling natural, not scripted.

This is a contract position.

RESPONSIBILITIES

• Film authentic, short-form content for platforms like TikTok, Instagram Reels, and Meta Ads with a confident, friendly, and relatable presence.
• Serve as the on-camera face for ad concepts that range from storytelling to problem/solution to testimonial-style UGC.
• Write and refine your own scripts or VO copy that follows direct response (not organic social) media best practices.
• Take raw ideas or briefs and transform them into watchable, scroll-stopping videos with strong hooks, a clear narrative, and a compelling CTA.
• Incorporate social trends and native platform behavior into your content to feel of the moment.
• Collaborate with our creative and strategy teams to align your content with performance data and business goals.
• Shoot lo-fi content on your phone and perform basic video edits using tools like CapCut or Premiere.

QUALIFICATIONS

• 2–5 years experience in social-first content creation (for influencer work or DTC companies).
• Strong on-camera presence with a portfolio of short-form video content (TikTok, Reels, YouTube Shorts, etc.).
• Demonstrated ability to write or adapt ad copy, especially for VO or UGC-style content.
• Proficiency with editing tools like CapCut or Premiere Pro.
• Understanding of performance creative and what makes people watch, click, and convert.
• Comfortable filming from home or in natural environments that feel authentic and lifestyle-driven.
• Willingness to iterate quickly based on performance data and creative testing.
• Confident and comfortable on camera—warm, relatable, and polished without sounding like a spokesperson.
• A natural storyteller who knows how to speak directly to the viewer, build trust quickly, and get to the point.
• Tuned into what’s trending on TikTok, Reels, and YouTube Shorts—both in culture and content format.
• Familiar with direct-response content structure: hooks, problem/solution framing, social proof, strong CTAs.
• Organized, self-sufficient, and able to take a creative brief and run with it without heavy oversight.

Bonus:

• You’re a mom who’s willing to show snippets of real life (kid-friendly meals, lunch-packing chaos, or snack drawer reveals) as part of your storytelling.
• Familiarity with creative performance metrics and testing frameworks (e.g., hook testing, A/B versioning) and/or experience working with family, parenting, wellness, or lifestyle brands.

CONTRACT DETAILS

• Salary: [Not specified]
• Location Type: [Not specified]
• Employment Type: Contractor