Propel

Paid Social Campaign Manager

Mexico

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Performance Marketing, Digital Advertising, E-commerceIndustries

Requirements

Candidates should possess at least 3 years of experience managing paid social campaigns, with a strong emphasis on Meta expertise, and a proven background in DTC e-commerce marketing gained within a marketing agency setting. Excellent client communication and account management skills are also required, along with familiarity with tools such as Slack, ClickUp, and G-Suite.

Responsibilities

The Paid Social Campaign Manager will be responsible for planning, executing, and optimizing paid social media campaigns for e-commerce clients across platforms like Meta, Pinterest, and TikTok, developing media strategies, presenting performance-driven plans to clients, building and maintaining strong client relationships, analyzing campaign performance, providing insights and recommendations, and collaborating with internal teams to ensure timely delivery of creative assets.

Skills

Paid Social Campaigns
Meta Advertising
DTC E-commerce Marketing
Client Communication
Campaign Optimization
Media Strategy
Performance Analysis
Tools: Slack
Tools: ClickUp
Tools: G-Suite

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

Key Metrics

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

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