Paid Media Manager - DE at eBay

Kleinmachnow, Brandenburg, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, MarketingIndustries

Requirements

Degree in Marketing, Media, or Business and 4+ years of experience in media or marketing communications
Proven experience in developing and managing paid media campaigns for consumer brands across both digital and traditional channels; e-commerce or retail experience is a plus
Strong understanding of full-funnel marketing — connecting upper-, mid-, and lower-funnel tactics to drive measurable business outcomes
Excellent communication (fluent in German and English) and stakeholder management skills, with the ability to influence and collaborate effectively across teams and external partners
Analytical approach with confidence interpreting performance data, audience insights, and market research to guide decisions
Curiosity and passion for media innovation, emerging technologies, and evolving consumer behaviours in the dynamic media landscape

Responsibilities

Develop and deliver integrated, full-funnel paid media strategies across digital, social, video, search, programmatic, TV, OOH, and audio channels to drive awareness, engagement, and conversion
Translate business goals into impactful, multi-channel media campaigns that balance creativity with data-driven optimization
Collaborate with brand, category, and performance teams to ensure cohesive, insight-led go-to-market plans that connect storytelling with commercial results
Analyze and report on campaign performance across awareness, engagement, and conversion metrics, turning insights into actionable recommendations for continuous improvement
Lead and manage relationships with media agencies and partners to deliver best-in-class planning and execution while fostering innovation
Stay informed on market trends, audience behaviours, and competitor activities to identify opportunities

Skills

Paid Media

Media Planning

Digital Marketing

Social Media

Programmatic

Video

OOH

Audio

Campaign Optimization

Data Analysis

Full-Funnel Marketing

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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