Paid Media Lead at Thermo Fisher Scientific

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, Biotechnology, MarketingIndustries

Requirements

Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent experience
Comprehensive knowledge of paid media channels, content strategy, and audience engagement
8 years of hands-on experience in paid media advertising, with a focus on social media marketing (LinkedIn Ads, Meta Ads), and third-party advertising management
Proven analytical expertise in understanding sophisticated data sets and deriving actionable insights to boost campaign outcomes
Strong communication skills

Responsibilities

Analyze, plan, and carry out extensive paid media campaigns on programmatic advertising networks such as Sizmek or Rubicon, including third-party sources like ResearchGate or BioPharma APAC and social media channels such as LinkedIn and Facebook, to drive focused traffic, boost return on investment, and accomplish business goals for various product lines and business units
Partner with specialists in APJ Digital Marketing Operations COE to identify audience segments, reference points, and indicators; evaluate the performance of paid media programs and coordinate with divisions and regions to improve digital marketing campaign achievements
Build and drive detailed media plans, including targeting strategies, budget breakdowns, and timelines for campaign implementation that form part of the digital marketing campaigns
Work together with divisions and controlling teams to distribute the paid media budget across various campaigns and channels according to performance and encouraged return on ad spend (ROAS)
Prepare regular performance reports and analysis, providing key insights to collaborators and communicating actionable recommendations for campaign improvements
Gather and collect feedback to ensure strong creative material, in collaboration with Marketing Analyst
Keep informed on industry developments, common methods, and refine paid media strategies and tactics
Influence and support Geographies to experiment and embrace different media platforms
Provide guidance and mentorship to junior team members, sharing expertise and standard practices to cultivate their professional development and growth

Skills

Key technologies and capabilities for this role

Paid MediaProgrammatic AdvertisingSizmekRubiconOnline Media PlanningCampaign ExecutionMedia AnalysisCampaign OptimizationDigital MarketingPerformance Marketing

Questions & Answers

Common questions about this position

What is the work arrangement or location for this role?

This is an office-based position with standard Monday-Friday hours in an office environment.

What salary or compensation is offered for the Paid Media Lead role?

This information is not specified in the job description.

What key skills are required for this position?

Candidates need experience with programmatic advertising networks like Sizmek or Rubicon, social media channels such as LinkedIn and Facebook, and skills in media planning, execution, analysis, and campaign optimization.

What is the company culture like at Thermo Fisher Scientific?

The culture features cooperative colleagues, a highly matrixed global environment, collaboration with large teams across the APJ region, and a supportive setting for adopting changes and new challenges.

What makes a strong candidate for this Paid Media Lead role?

A strong candidate is positive, hardworking, flexible with changes, comfortable in a matrixed global environment, and skilled in paid media strategies, analysis, and collaboration across teams.

Thermo Fisher Scientific

Provides life sciences products and services

About Thermo Fisher Scientific

Thermo Fisher Scientific offers a variety of products and services that support scientific research and healthcare, including laboratory equipment, reagents, and software solutions. Their products are used in applications like protein biology, real-time PCR, and sequencing, serving clients such as academic institutions and pharmaceutical companies. Unlike competitors, Thermo Fisher emphasizes customer support and education, helping clients optimize their experiments. The company's goal is to be a leading provider of life sciences solutions that contribute to a healthier and safer world.

Waltham, MassachusettsHeadquarters

1956Year Founded

$17MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Increased competition in single-use bioprocessing may impact market share.

Sale of anatomical pathology business could create a temporary product gap.

Investment in miDiagnostics may face regulatory challenges affecting returns.

Differentiation

Thermo Fisher offers a comprehensive range of life sciences products and services.

Their well-known brands include Thermo Scientific, Applied Biosystems, and Invitrogen.

They provide strong customer support and educational resources to optimize client workflows.

Upsides

Expansion of biologics production facility enhances capacity for precision biologics monitoring.

Investment in miDiagnostics aligns with demand for rapid diagnostic solutions in BioPharma.

Collaboration with Mainz Biomed positions them in the growing cancer detection market.

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