Paid Media Executive - Digital Consultancy at Fulcrum

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Advertising, eCommerceIndustries

Requirements

1+ year of experience in Paid Search or Paid Social
Analytical, solution-oriented, and organised in your work style
Proficient in tracking performance campaigns (Google Analytics, tagging, ad serving, etc.)
A proactive and efficient working style, with a passion for mentoring and team collaboration
Ready to step up into a more senior role and take on new challenges

Responsibilities

Support the client portfolio’s success through in-platform campaign management, reporting, and strategic adjustments
Assist with developing media strategies tailored to clients' needs, defining budgets, channels, and targeting
Research and recommend new channels to reach client business goals effectively
Provide data-driven insights to clients and team members, identifying optimisation opportunities
Collaborate with digital teams to plan and deliver campaigns on time and within budget
Implement a test-and-learn approach to enhance team performance and efficiency
Manage a diverse portfolio of eCommerce and lead generation clients across various verticals
Drive the success and growth of clients’ accounts
Mentor junior team members

Skills

Paid Media

Campaign Management

Media Strategy

Client Management

Reporting

Data Analysis

Optimisation

Google Ads

Meta Ads

Budget Management

Targeting

eCommerce

Lead Generation

Fulcrum

Cloud manufacturing software for efficiency

About Fulcrum

Fulcrum provides cloud manufacturing software that helps small to medium-sized manufacturing businesses improve their operations. The software includes tools for job tracking, production scheduling, inventory management, and quality control, allowing users to manage their manufacturing processes more efficiently. Users can create and manage their Bill of Materials (BOM) and routing with a simple drag-and-drop interface, track jobs in real-time, automate scheduling, and monitor inventory levels. Fulcrum differentiates itself from competitors by offering a dedicated launch and success team that supports clients throughout their use of the software, ensuring they can fully utilize its features without needing third-party help. The goal of Fulcrum is to empower manufacturers to make informed decisions quickly by providing them with live data and insights.

Minneapolis, MinnesotaHeadquarters

2015Year Founded

$38.8MTotal Funding

SERIES_ACompany Stage

Industrial & Manufacturing, Enterprise SoftwareIndustries

51-200Employees

Benefits

Relocation Assistance

Professional Development Budget

Risks

Integration challenges with Census may disrupt Fulcrum's operations.

Census acquisition might shift focus away from core manufacturing clients.

Pressure to scale rapidly post-funding could lead to quality control issues.

Differentiation

Fulcrum offers a comprehensive suite of tools for modern manufacturing processes.

The platform supports decentralized manufacturing through connectivity and automation.

Fulcrum provides a dedicated launch and success team for seamless client onboarding.

Upsides

Increased IoT adoption boosts demand for Fulcrum's connectivity-focused platform.

Industry 4.0 trends create a growing market for Fulcrum's digital transformation solutions.

Reshoring manufacturing to the US increases demand for Fulcrum's efficient solutions.

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