Senior Paid Social Specialist
Coder- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor’s degree in Marketing, Advertising, Business, or a related field, along with 1-2 years of experience in paid media advertising, specifically focusing on paid search and paid social channels. Proficiency in Excel or Looker Studio is required, and experience with ad platforms such as Google Analytics, Google Ads, Meta, TikTok, LinkedIn, Microsoft, and Snapchat is also necessary. Strong analytical skills and the ability to optimize campaigns based on data insights are essential.
The Paid Media Coordinator will build and update performance reports and campaign performance decks for clients across paid search and paid social channels, create and manage Looker dashboards for clients, updating them with ad performance data, build campaigns on ad platforms including Google, Meta, TikTok, LinkedIn, and others, analyze ad performance and optimize campaigns based on data insights, conduct keyword research and update targeting and exclusions for campaigns.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.