Paid Media Analyst at CleverTap

São Paulo, State of São Paulo, Brazil

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, B2BIndustries

Skills

Key technologies and capabilities for this role

Google AdsMeta AdsFacebook AdsInstagram AdsLinkedIn AdsProgrammatic AdvertisingA/B TestingCROBudget OptimizationPerformance AnalysisAudience SegmentationLanding Page Optimization

Questions & Answers

Common questions about this position

What is the work location and arrangement for this role?

The position is hybrid, requiring 2 days in the office in São Paulo, Brazil, with the ideal candidate based there.

What is the salary for the Paid Media Analyst position?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 2+ years managing paid media campaigns, platform expertise in Google Ads, Meta, LinkedIn Ads, and programmatic platforms, proficiency in analytics tools like Google Analytics or Looker, strong market knowledge of Brazilian and Hispanic markets, and fluency in Portuguese and English.

What is the work environment like at CleverTap?

The role involves working in a fast-paced, cross-functional environment, collaborating with Marketing, Sales, and Data teams, and reporting to the Senior Marketing Manager.

What makes a strong candidate for this Paid Media Analyst role?

A strong candidate has a proven track record of increasing conversion rates and improving ad performance, a hands-on approach with a strategic mindset, and experience preferably in B2B/SaaS industries.

CleverTap

Customer engagement and data analytics platform

About CleverTap

CleverTap offers a customer engagement platform that helps businesses analyze customer data and personalize experiences. The platform allows companies to segment their customers and experiment with marketing strategies in real-time. It also provides tools for creating consistent customer journeys across various channels, supported by AI-driven insights. CleverTap's goal is to help businesses build customer loyalty and maximize customer lifetime value through a subscription-based model.

Mountain View, CaliforniaHeadquarters

2013Year Founded

$170.8MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Consumer Software, Fintech, GamingIndustries

501-1,000Employees

Risks

Leadership changes may impact strategic direction and decision-making.

Resource limitations could hinder platform experimentation and innovation.

Intense competition in marketing hubs requires CleverTap to continuously improve offerings.

Differentiation

CleverTap offers real-time analytics for personalized customer experiences across various industries.

The platform's AI capabilities provide prescriptive intelligence for smarter decision-making.

CleverTap's campaign orchestration tools ensure consistent omnichannel customer journeys.

Upsides

Growing demand for AI-driven personalization boosts CleverTap's market potential.

Subscription-based revenue model aligns with industry trends and ensures steady income.

Recognition as a 'Strong Performer' in marketing hubs enhances brand credibility.

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