Operational Marketing Director APAC at Andersen Corporation

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Manufacturing, Building ProductsIndustries

Requirements

Bachelor’s/Master’s degree in Science/Engineering or any business discipline is preferred
Minimum of 10+ years of B2B marketing experience in a leadership role in marketing, product management, or managing projects
Strong understanding of marketing, sales and financial concepts
Extensive knowledge of the specialty chemical industry and some of the downstream markets
Ability to inspire, focus and coach a geographically dispersed and multicultural team
Able to use AI tool to improve market intelligence
Cross-functional Collaboration - deliver effective outcomes with internal stakeholders, global functional teams and customers
Managing Resources

Responsibilities

Serve as a subject matter expert for operational and tactical marketing (4Ps) and ensure product portfolio is aligned with specific markets and the registration and compliance of all SKUs
Gather information and provide guidance and recommendations for Sales, TS, Supply Chain and Operations
Maintain regular communication with customers to get acquainted with their needs and challenges and suggest potential solutions through the effective use of our product portfolio
Manage promotion and upgrading new media channels to ensure more effective communications with our customers
Provide market insight on competitive analysis, value chain positioning and customer segmentation to support strategic growth initiatives with Strategic Marketing
Facilitate macroeconomic index and market segment assumption through integrated business planning (IBP process)
Collaborate with Strategic Marketing and global functional teams on 5-year plan development
Take key responsibility on 0-2 years segmental marketing strategy development and set governance on the execution with regional leadership team
Assess the market potential based on the sales opportunities to replicate the success growth stories to broader markets
Collaborate with sales and BD team on growth pipeline building
Drive regional commercialization of innovative projects, measure commercialization ratio and drive for improvement; govern project selection and progression; drive project management improvement
Authorize the introduction of new products / SKUs via NPI process, ensure market launch efficiently and well aligned with Global team
Coordinate go-to-market activities by collaborating with commercial, R&D, TS/PD, supply chain and operation team
Maximize gross margin by product portfolio management, ensure product life cycle paired with market trend, global strategy and ensure portfolio compliance (e.g., ITC, REACH registration, labeling, etc.)
Work closely with purchasing to understand cost evolution, push for cost improvement; work closely with sales and supply chain on portfolio structure optimization in terms of cost, profit and inventory holding
Redirect resources to capitalize on emerging opportunities with regional commercial teams
Harvest profits while planning discontinuation
Lead regional pricing strategy together with global pricing team, to ensure pricing fit into business strategy and market competitiveness
Take agile responding to changeable market in conjunction with commercial team and 360 strategy execution leaders
Work on pricing battle with commercial team and track pricing performance
Work with global pricing function to lift regional pricing level from operational pricing to strategical pricing
Ensure the regional pricing process efficiency and effectiveness
Manage promotional activities with communication team including digital, web, webinars, exhibitions, launches, media etc
Support commercial team in major promotional activities including product qualification

Skills

4Ps Marketing

Competitive Analysis

Customer Segmentation

Integrated Business Planning

Strategic Planning

New Product Introduction

Go-to-Market Strategy

Product Commercialization

Product Portfolio Management

SKU Compliance

Market Insight

Value Chain Positioning

Andersen Corporation

Specializes in replacement windows and doors

About Andersen Corporation

Renewal by Andersen specializes in replacing windows and doors for homeowners looking to improve their homes. They offer a variety of styles and colors, focusing on high-quality, energy-efficient products. The process begins with a consultation where customers can use an Augmented Reality tool to visualize how different options will look in their homes. After selecting products, precise measurements are taken for a custom fit, and professional technicians handle the installation. This company stands out from competitors by providing a complete service from consultation to installation, ensuring customer satisfaction. Their goal is to enhance the aesthetics, functionality, and energy efficiency of homes while maintaining a strong reputation for quality, as shown by their awards.

Cottage Grove, MinnesotaHeadquarters

1995Year Founded

VENTURE_UNKNOWNCompany Stage

VR & AR, Consumer GoodsIndustries

5,001-10,000Employees

Risks

Rising raw material costs could squeeze profit margins.

Labor shortages may delay project timelines and increase costs.

Emerging smart window technologies could impact market share.

Differentiation

Renewal by Andersen uses Augmented Reality for customer consultations, enhancing decision-making.

The company offers a complete service from consultation to professional installation.

Renewal by Andersen is recognized for high customer satisfaction, winning multiple J.D. Power awards.

Upsides

Increased demand for energy-efficient home improvements boosts market growth.

Expansion into Locust Grove, Georgia, with a $420 million investment enhances capacity.

Growing interest in eco-friendly materials aligns with Andersen's sustainable product offerings.

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