*New Store Opening* - Passy, Paris at Reformation

About Reformation

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with current fashion trends. Reformation sells its products directly to consumers through its website and physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. This direct-to-consumer model allows Reformation to maintain control over its brand and pricing, making its products more accessible. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. Reformation's goal is to clean up the fashion industry by making sustainable choices fashionable and available to eco-conscious consumers.