Mobile Performance Marketing Lead

Mobile Marketing Performance Lead

Employment Type: Full-time

Position Overview

Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in. As we double down on growing our mobile user base, we are seeking a results-driven Mobile Marketing Performance Lead to spearhead acquisition and engagement strategies across app-focused performance channels. In this role, you will own and scale our mobile marketing efforts across app stores, networks, and owned channels. You will develop high-impact strategies to increase installs, optimize retention, and drive LTV, working closely with creative, analytics, and product teams.

Responsibilities

• Develop mobile marketing strategies for RMG, financial, and gaming applications for both Android & iOS platforms across the world.
• Lead a team of UA managers, along with hands-on execution of mobile marketing strategies across Facebook, Google, Apple, Paid Social, other ad networks (i.e. Unity, Applovin, Vungle) and DSPs (i.e. Moloco, Liftoff).
• Partner with the creative team to develop and iterate high-performing ad creatives, leveraging data and consumer insights to guide production.
• Drive A/B testing across creatives, placements, and targeting to maximize user quality and achieve KPIs.
• Extract insights from BI tools and dashboards to analyze campaign performance and user cohorts, guiding strategic decisions.
• Stay ahead of platform changes (iOS privacy updates, Android SDK changes, etc.) and continuously adapt growth tactics.
• Manage vendor relationships with UA platforms, MMPs, and tool providers to unlock access to betas, insights, and innovation.
• Oversee ASO activations across Android and iOS platforms, driving keywords strategy and A/B tests for custom pages.
• Develop and manage the User Acquisition team.

Qualifications

• Four years of experience in mobile user acquisition or mobile growth, ideally within a high-scale B2C or gaming/entertainment app environment.
• Strong track record managing mobile performance campaigns with Facebook, Google, Apple, Paid Social, and other ad networks and DSPs.
• Experience scaling UA campaigns worldwide.
• Expertise in mobile analytics and attribution tools like AppsFlyer, Adjust, Firebase, or similar.
• Proficient with ASO techniques and tools for both iOS App Store and Google Play Store.
• Deep understanding of the mobile app ecosystem, including attribution models, SKAdNetwork, privacy changes, and LTV modeling.
• Strong data literacy with the ability to build and interpret dashboards, reports, and campaign analytics.
• Experience collaborating cross-functionally with creatives, engineers, and product managers in a fast-paced, agile environment.
• Comfortable managing budgets across geographies and allocating spend based on ROI performance.

Benefits

• Quarterly bonuses
• Flexible working hours
• Top-of-the-line equipment
• Referral bonuses
• 28 days paid annual leave
• Annual company retreat (we all went to Dubai together in 2024 and have team and organization retreats planned for 2025!)
• Highly talented, dependable co-workers in a global, multicultural organization
• Payment via DEEL, a world-class online wallet system
• Our teams are small enough for you to be impactful
• Our business is globally established and successful, offering stability and security to our Team Members

Company Information

Our Mission: To be an everyday entertainment platform for everyone.

Our Operating Principles:

1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride

Working at Sporty: The top-down mentality at Sporty is high performance-based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow, and de-block any issues when they're in your way.