Mobile Performance Marketing Lead

Europe

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Entertainment, Mobile AppsIndustries

Requirements

The candidate should possess four years of experience in mobile user acquisition or mobile growth, preferably in a high-scale B2C or gaming/entertainment app environment. A strong track record managing mobile performance campaigns across Facebook, Google, Apple, Paid Social, and other ad networks and DSPs is essential. Expertise in mobile analytics and attribution tools such as AppsFlyer, Adjust, or Firebase, proficiency with ASO techniques for both iOS and Android, and a deep understanding of the mobile app ecosystem including attribution models and privacy changes are required. The role also demands strong data literacy, experience collaborating cross-functionally in a fast-paced environment, and comfort managing budgets across geographies.

Responsibilities

The Mobile Performance Marketing Lead will develop and execute mobile marketing strategies for RMG, financial, and gaming applications across global Android and iOS platforms. This includes leading a team of UA managers, hands-on execution across various ad networks and DSPs, and partnering with the creative team to develop high-performing ad creatives. The role involves driving A/B testing for creatives, placements, and targeting, analyzing campaign performance and user cohorts using BI tools, and staying updated on platform changes. Additionally, the lead will manage vendor relationships, oversee ASO activations, and develop the User Acquisition team.

Skills

Mobile User Acquisition

Mobile Growth

Performance Marketing

App Store Optimization (ASO)

User Acquisition (UA)

Paid Social

Facebook Ads

Google Ads

Apple Search Ads

Ad Networks

DSPs

A/B Testing

Creative Iteration

Data Analysis

BI Tools

Retention Strategies

LTV Optimization

Team Management

Sporty Group

Sports app for news, scores, streaming

About Sporty Group

Sporty.com is a sports app designed for sports enthusiasts, offering features such as sports news, live football scores, live streaming, sports odds, and interactive chat. Users can follow, like, share, and watch sports content without any cost or advertisements, creating a seamless experience. The app targets sports fans who want real-time information and community engagement. Unlike competitors, Sporty.com provides free access to its services, aiming to build a large user base that can be monetized through partnerships and sponsorships in the future. The goal of Sporty.com is to enhance the sports viewing experience while fostering a loyal community of sports fans.

Campbell, CaliforniaHeadquarters

2013Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Benefits

Quarterly Bonus

Flexible Work Hours

Paid Vacation

Annual Company Retreat

Risks

Resource allocation to Sociable Soccer may divert focus from Sporty.com's core offerings.

Technical integration of Sociable Soccer may affect user experience on Sporty.com.

Unified login system poses potential cybersecurity risks if not properly managed.

Differentiation

Sporty.com offers a free, ad-free sports app experience, unlike many competitors.

The app provides interactive features like chats with football legends, enhancing user engagement.

Sporty.com integrates live scores, streaming, and sports news in one seamless platform.

Upsides

Acquisition of Sociable Soccer expands Sporty Group's reach into the gaming sector.

Partnerships with sports organizations enhance content and provide monetization opportunities.

Growing demand for real-time sports information boosts Sporty.com's user base.

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