Merchant I, Men's Sportswear Footwear GC at Nike

Shanghai, China

Nike Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Apparel, Footwear, RetailIndustries

Requirements

  • Consumer, competition and marketplace knowledge
  • Footwear product knowledge
  • Translate consumer insights into actionable strategies and plans
  • Fluent in English
  • Retail and financial acumen
  • Office tools
  • Good taste on color
  • Trend sensitive
  • Team player
  • Proactive & open-minded

Responsibilities

  • Set merchandising strategy
  • Provide consumer, competition, and product insight to global and geo counterparts
  • Serve consumer with the most relevant products to enable Nike’s vision and drive sustainable growth
  • Be a consumer, product and merchandising expert
  • Partner with global on GC seasonal product needs
  • Provide GEO insight & deliver long term product line planning
  • Set geo strategic intent of all key products, pricing, flow
  • Set geo product lifecycle to move at the pace of the consumer/member, balancing newness and consistency across the consumer framework
  • Drive franchise health across the portfolio, aligned by gender and marketplace team

Skills

Footwear product knowledge
Consumer insights
Merchandising strategy
Product line planning
Retail acumen
Financial acumen
Office tools
English fluency

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters
1964Year Founded
IPOCompany Stage
Consumer Software, Social Impact, Consumer GoodsIndustries
10,001+Employees

Benefits

Health Insurance
Remote Work Options
Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.
Rising raw material costs could impact Nike's profit margins.
Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.
The company capitalizes on retro designs, appealing to nostalgic consumers.
Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.
Significant investments indicate strong investor confidence in Nike's growth prospects.
Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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