Nielsen

MEFF Customer Success Director

Illinois City, Illinois, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Media, Advertising, Consumer GoodsIndustries

Director, Analytics – Media Effectiveness

Salary: Not Specified

Location Type: Remote

Employment Type: Full-time


Company Description

R25_0016461

We are currently searching for a Director for the Analytics – Media Effectiveness Team. You will work together with some of the largest FMCG companies, helping them to make the right choices for their Media investment strategy. Your insights will influence decisions for some of today’s leading global brands that cover social, digital and traditional media activities both at a tactical and strategic level.


Responsibilities

Client Servicing

  • Work as a part of an international project team that helps FMCG clients measure, model, optimize and consult on their Media activities.
  • Use NIQ tools and methodologies to build answers to business questions from the market data and revenue management analysis.
  • Convert analysis results into a business-focused and actionable client report.
  • Provide timely analytic solutions and benefits to client business issues / opportunities by developing strategic initiatives for clients.
  • Oversee the management and conduct of assigned analytic projects including preparation, approval and delivery of proposals, reports and presentations.
  • Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
  • Coordinate cross-country projects.
  • Foster relationships at all levels and functions of the client organization to identify opportunities for incremental product / solution sales.
  • Ensure client service standards are implemented and enhanced as client expectations continue to evolve and change in the market place.
  • Lead the analytic servicing team with the primary responsibility of expanding our scope of influence with clients across a wider range of products and with greater depth of involvement.

Business Development

  • Identify areas of business opportunity and growth for the business unit.
  • Maintain and further foster relationships with senior management of clients.
  • Develop plans to support the implementation of new initiatives and new products and services.

Financial Management

  • Achieve revenue, profitability, quality, speed of delivery and productivity targets as well as other related business development objectives as assigned.
  • Monitor the actual financial performance against budget / forecast and ensure the implementation of appropriate actions that will lead to the achievement of the financial targets.

A Little Bit About You

  • Curiosity drives your interest in what moves the market.
  • You find business potential in numbers.
  • Managing time and deadlines comes naturally to you.
  • You’re known for your impeccable organization.
  • Connecting with clients matters to you, and that motivates you to sift through data for a new angle.
  • You can identify the narratives behind numbers, and you’re always looking for what’s next.
  • Ability to work with conflicting priorities.

Qualifications

  • Previous experience in a similar position/ business area.
  • 10+ years of experience.
  • Previous experience gained in the FMCG sector, preferably within brand, trade marketing, or category management.
  • High level of client service skills.
  • Strong Business English knowledge, both verbal and written (another European Language would be an asset).
  • Strong analytical mind and excellent numerical skills.
  • Strong communication & visualization skills – interested in storytelling techniques.
  • Comfortable working in a digital-enabled environment.
  • Ability to work independently and within a virtual environment.
  • Knowledge of Microsoft Excel, PowerPoint.
  • Strong organizational & interpersonal skills.
  • Masters in Economics/Mathematics/Statistics/Business or University degree or equivalent experience.

Additional Information

US Benefits

  • Comprehensive healthcare plan (medical, Rx, dental, and vision).
  • Flexible spending accounts and a Health Savings Account (including company contributions).
  • Life and AD&D insurance.
  • 401(k) retirement plan including company matching contributions.
  • Disability insurance.
  • Tuition Reimbursement.

Skills

Media Investment Strategy
Analytics
Media Effectiveness
Client Servicing
Business Development
Project Management
Client Relationship Management
Data Analysis
Consulting
Reporting
Presentation Skills
Cross-country Project Coordination
FMCG

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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