Medical Marketing Manager at Abbott

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Nutrition, Medical MarketingIndustries

Requirements

Bachelor's Degree
A minimum of 5-7 years marketing experience in the pharmaceutical industry
Product/brand management experience handling adult, Infant Formula, and Pediatrics products

Responsibilities

Contribute to shaping the division’s annual marketing and campaign strategy for the ethical channel - spanning focus brands within the pediatric and adult portfolio based on sound segmentation principles, fit to HCP practice, leveraging understanding of our science and clinicals
Understand patient journeys for key brands/variants, interactions & role of HCP in driving brand choice, identifying the right moment of impact with a strong fit between our product and patient need
Build the right communication material adapted to in market realities – combination of full length detailing, elevator pitches, edms and event collaterals
Develop material customized for iPad detailing
Work with the COMEX team on closed loop marketing conceptualizing to implementation to move from traditional 1:1 engagement to multichannel engagements to drive greater efficiency locally
Pilot social and digital campaigns targeting HCPs for select brands
Evaluate brand growth strategies and align the marketing tactics to ensure growing initiation for range of products of the ethical franchise
Work with the Comex team to develop the right KPIs and dashboards to review brand health and business performance within Ethical channel
Work within the function and cross function to contribute towards development, implementation and updating product training to sales force
Support the sales team through joint-calls in the field at least 2 X ½ day sessions weekly – may be higher in initial phase/ during key campaign rollout
Review role of CMEs and follow through post CMEs to understand impact
Review lunch and learn content/ assist in identifying right content calendar and appropriate content that can be leveraged from ANHI for improving effectiveness of the RTMs/ lunch and learn sessions with HCPs
Support the team in execution of science related educational talks to external stakeholders
On ad hoc basis, support commercial in innovation shaping (E.g. formula upgrades) to support key business objectives
Keep up to date with developments in the medical and regulatory fields (new regulations, medical guidelines) that would help shape the medical marketing strategy

Skills

Marketing Strategy

Campaign Strategy

Segmentation

Patient Journeys

HCP Engagement

Communication Materials

iPad Detailing

Closed Loop Marketing

Multichannel Marketing

Social Campaigns

Digital Campaigns

KPIs

Dashboards

Brand Management

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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