Media Buyer at Viral Nation

Canada

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, AdvertisingIndustries

Requirements

3+ years of paid media buying experience within a performance marketing or media agency
Strong understanding of paid media from both qualitative and quantitative perspectives, including Paid Social, Paid Search, and Programmatic (highly preferred)
Proven ability to collaborate cross-functionally and communicate clearly—both verbally and in writing
Proficient in Google Workspace
Experience managing workflows via project management tools (e.g., Monday.com, Asana, ClickUp)
Strong creative sensibility and awareness of current marketing trends
Highly organized with strong accountability for timelines, deliverables, and campaign performance
Deep understanding of marketing best practices, testing methodologies, and optimization strategies
Fluent in English, both spoken and written

Responsibilities

Launch, manage, and report on paid media campaigns across social, search, and programmatic platforms
Collaborate closely with the Manager, Paid Media and other Media Buyers to communicate campaign needs, performance insights, and optimization opportunities
Oversee daily monitoring and optimization to ensure campaigns meet performance goals and align with broader media strategies
Maintain quality control and ensure all campaigns adhere to client objectives, budgets, and timelines
Assist in preparing and presenting internal and external materials, including reports, strategies, and client updates
Participate actively in agency initiatives such as ideation sessions, training, and new business pitches
Confidently speak to campaign strategies, performance, and rationale when engaging with internal and external stakeholders

Skills

Media Buying

Paid Media Campaigns

Social Media Advertising

Search Advertising

Programmatic Advertising

Audience Targeting

Bidding Strategies

Performance Metrics

Campaign Optimization

Data Analysis

ROI Optimization

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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