Martech Operations Manager at ID.me

Mountain View, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital Identity, Government, Healthcare, MarketingIndustries

Requirements

Experience managing marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Ability to oversee campaign operations, including setup, QA, deployment, and performance monitoring across CRM channels
Knowledge of data pipelines, event triggers, audience syncs, data hygiene, compliance, and segmentation logic
Collaboration skills with Lifecycle Marketing, Product, Data Engineering, Analytics, and platform partners
Capability to implement and validate event tracking and marketing data flows

Responsibilities

Manage and optimize ID.me’s marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and related systems
Oversee campaign operations, including setup, QA, deployment, and performance monitoring across CRM channels
Ensure data pipelines, event triggers, and audience syncs operate seamlessly across marketing and product systems
Maintain data hygiene, compliance, and segmentation logic, ensuring member engagement campaigns are accurate and reliable
Partner with Data Engineering to implement and validate event tracking and marketing data flows
Build and maintain automated workflows and customer journeys to support lifecycle programs, retargeting, and transactional communications
Identify and execute opportunities to streamline campaign processes, reduce manual work, and improve system efficiency
Troubleshoot and resolve technical issues related to data syncs and campaigns

Skills

Key technologies and capabilities for this role

MartechMarketing OperationsDigital IdentityIdentity VerificationMarketing TechnologyCustomer Relationship ManagementFederal StandardsNIST Compliance

Questions & Answers

Common questions about this position

Is this role remote or in-office?

The role is full-time in-office in Mountain View, CA.

What are the main responsibilities of the MarTech Operations Manager?

The role involves owning day-to-day operations, implementation, and optimization of marketing automation systems, data flows, and campaign enablement across teams, ensuring data integrity, seamless audience syncs, accurate event tracking, and reliable automation.

What teams will I collaborate with in this role?

You’ll collaborate closely with Lifecycle Marketing, Product, Data Engineering, Analytics, and platform partners.

What is the salary or compensation for this position?

This information is not specified in the job description.

What kind of experience makes a strong candidate for this role?

Strong candidates will have expertise in marketing automation systems, data flows, integrations, and workflow optimization, with the ability to collaborate across Lifecycle Marketing, Product, Data Engineering, Analytics, and platform partners.

ID.me

Digital identity verification for secure access

About ID.me

ID.me provides a platform for digital identity verification, allowing individuals to prove and share their identity online. Users create a verified digital identity that can be used to access various services and discounts from partner companies. This process helps businesses ensure that only eligible individuals receive specific offers, which reduces fraud and enhances security. ID.me primarily serves military personnel, first responders, students, teachers, nurses, medical professionals, and government employees, making it particularly valuable in sectors like e-commerce, healthcare, government services, and education. Unlike its competitors, ID.me focuses on building trust between businesses and customers by offering a streamlined verification process that complies with regulatory requirements. The company's goal is to simplify identity verification while providing secure access to services and discounts.

McLean, VirginiaHeadquarters

2010Year Founded

$279.5MTotal Funding

SERIES_DCompany Stage

Government & Public Sector, Cybersecurity, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

401(k) Company Match

401(k) Retirement Plan

Parental Leave

Employee Assistance Program

Pet Insurance

Travel Assistance Program

Wellbeing and Childcare Discounts

Referral Bonus

Learning and Development Benefit

Risks

Increased competition from new digital identity startups threatens ID.me's market share.

Privacy concerns and regulatory scrutiny could impact ID.me's data handling practices.

Technical challenges in scaling video chat services may lead to customer dissatisfaction.

Differentiation

ID.me is the only provider offering video chat for identity verification.

The company serves diverse sectors, including government, retail, and healthcare.

ID.me's platform is NIST 800-63-3 IAL2/AAL2 conformant, ensuring high security standards.

Upsides

ID.me's valuation increased to $1.8 billion, showing strong investor confidence.

Partnerships with government agencies enhance ID.me's credibility and market reach.

The growing demand for digital identity verification boosts ID.me's market potential.

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