Staff Product Manager, Marketing Technology
BoulevardFull Time
Expert & Leadership (9+ years)
Candidates must have over 5 years of hands-on experience with key marketing technology platforms, including customer data platforms, digital adoption platforms, and marketing automation tools. Experience in requirement gathering, vendor review, setup, configuration, and maintenance of mainstream marketing platforms such as Segment, Gainsight PX, Vero, Custom.io, Optimizely, and/or Funnel IO is required. The ability to communicate complex technology solutions to business stakeholders and translate business needs into technological solutions is also essential.
The MarTech Manager will provide subject matter expertise and hands-on delivery for core marketing technology capabilities, focusing on Customer Data Platforms (Segment), Marketing Automation tools, and Digital Adoption Platforms. This role involves translating business requirements into standardized specifications, performing in-platform configurations, and acting as a liaison between business teams and development/data engineering colleagues. Responsibilities also include creating and maintaining documentation for tooling, driving best practices, mapping the marketing technology target state with stakeholders, and leading projects to achieve it.
CRM software for sales process management
Pipedrive offers customer relationship management (CRM) software that helps small to medium-sized businesses manage their sales processes. The platform includes features like lead management, email integration, and sales reporting, allowing users to organize tasks and improve efficiency. Pipedrive stands out from competitors by fostering a community where users can share tips and feedback, which helps the company adapt its product to client needs. The goal is to enhance the sales process for SMBs, enabling them to prioritize tasks and close deals more effectively.