[Remote] Director, Marketing and Ad Technology Solutions Architecture at Expedia

New Orleans, Louisiana, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

10+ years of experience in Martech and AdTech
POV on industry-leading MarTech / AdTech platforms, with ML, and GenAI use-case intersections
Experience with the Product Operating Model, Objectives and Key Results framework
Comfort and experience operating in both continuous development and sprint-based environments
Knowledge of GenAI/ML platform and opportunities, Data Management (Data lakes)
Working knowledge of SaaS Platforms: Salesforce Marketing Cloud (preferred), Adobe, CMS', DSP/SSPs, ad Serving technology, data clean rooms
Moderate SQL and data architecture
Ability to lead conversations across a variety of levels

Responsibilities

Understand the D2C product and business roadmap, gaps and capabilities of the existing D2C technology and martech stack—to build a short, mid and long-term martech and adtech strategy
Lead platform evaluations; work with technology team and external partners/vendors on assessment approach (pilot and validation) and investment cases
Lead the technology rollout, adoption, and value realization of selected platform(s) to enhance audience discovery, targeting, and orchestration for first and third-party use-cases, both on and off-property
Develop a strategic roadmap for platform and system integrations, cross-platform orchestration and personalization use-cases
Partner, lead meetings and communication between marketing and team members and technical teams to translate requirements into technical solutions
Lead both the team and peers across the organization, on MarTech / AdTech best practices and latest technologies, to promote high value outcomes
Support daily BAU and product roadmap workstreams; help urgent use-cases and custom approaches to tech/business problems

Skills

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters

1996Year Founded

$3,277.3MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Paid Time Off

Travel Discounts

Healthcare Flexible Spending Accounts

Employee Assistance Program

Wellness & Travel Reimbursement

Workplace Accomodations

Medical, Dental, & Vision Insurance

Matching Gifts

New Parental Benefits

Risks

Riyadh Air's entry could increase competition, affecting Expedia's market share.

CFO transition may lead to strategic shifts impacting financial management and investor confidence.

Expedia's partnerships may strain resources, affecting service quality if not managed well.

Differentiation

Expedia offers a comprehensive suite of travel services under one platform.

The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.

Expedia provides partners with valuable data and technology to optimize their offerings.

Upsides

Expedia can capitalize on the rise of 'workcations' with longer stay packages.

The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.

Increased demand for personalized travel experiences can enhance user engagement for Expedia.

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