Martech Lead at General Motors

Mexico City, Mexico City, Mexico

Apply Now

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Deep expertise in sophisticated marketing technology solutions, specializing in integration and management of advanced platforms to drive customer insights, automate processes, and enhance cross-channel campaign performance
Proven ability to leverage cutting-edge tools, data science, and AI to innovate and optimize marketing strategies
Advanced proficiency in Martech Platforms: Customer Data Platforms (CDP) including Tealium AudienceStream, Salesforce CDP, mParticle; Data Management Platforms (DMP) including Lotame, Neustar, Adobe Audience Manager
Expertise in Demand-Side Platforms (DSP): AppNexus, Xandr, Index Exchange
Experience with Content & Personalization Engines: Optimizely, Adobe Target, Monetate, Dynamic Yield
Knowledge of Marketing Orchestration & Automation: SAP Customer Data Cloud, SAS Customer Intelligence, Salesforce Marketing Cloud
Proficiency in Identity Resolution & Data Unification: LiveRamp, The Trade Desk Unified ID, UID 2.0
Advanced skills in Programming & Data Handling: Python (with Pandas, NumPy, Scikit-learn), R, SQL (advanced querying, data pipeline automation)
Experience with Data Lakes & Warehouses: Databricks, Snowflake, Google BigQuery, Azure Synapse Analytics
Expertise in Business Intelligence & Visualization: Power BI (advanced modeling), Tableau, Looker
Skills in Data Integration & ETL: Talend, Informatica, Azure Data Factory, Fivetran
Proficiency in Campaign & Media Activation: Programmatic Platforms (The Trade Desk, DV360, SpotX, MediaMath), Ad Servers & Dynamic Creative (Celtra, Google Studio, Sizmek), Media Optimization & Attribution (Visual IQ, Nielsen Attribution, Attribution App)
Experience with Measurement & Analytics Tools: Web & App Analytics (Google Analytics 4, Adobe Analytics 360, Heap Analytics), Heatmaps & User Interaction (Hotjar, Crazy Egg, FullStory), Media Performance & Audience Insights (Nielsen DCR, comScore, BritePool)
Knowledge of Cloud & Infrastructure: Cloud Platforms (Microsoft Azure including Data Factory and Machine Learning, AWS including S3, Glue, SageMaker, Google Cloud), AI & Machine Learning (Google Cloud AI, Azure Machine Learning, DataRobot, H2O.ai), AI for Creative Development (Adobe Sensei, Runway ML, Lumen5)
Expertise in APIs & Data Integration: GraphQL, REST APIs, custom SDKs
Familiarity with Identity & Privacy Technologies: UID 2.0, Decentralized Identifiers (DIDs), Consent Management Platforms (OneTrust, TrustArc)

Responsibilities

Integrate and manage advanced Martech platforms to drive customer insights, automate processes, and enhance cross-channel campaign performance

Skills

Python

Pandas

NumPy

Scikit-learn

SQL

Snowflake

Databricks

Google BigQuery

Azure Synapse

Power BI

Tableau

Looker

Salesforce Marketing Cloud

Adobe Analytics 360

Google Analytics 4

The Trade Desk

DV360

LiveRamp

Tealium AudienceStream

Optimizely

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

Land your dream remote job 3x faster with AI

Try Jobo Free