MarTech Enablement Lead at Vanguard

Malvern, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Financial Services, Marketing TechnologyIndustries

Requirements

Broad digital marketing experience (journey orchestration, personalization, website strategy and execution, paid media, social, audience segmentation), B2B preferred
Experienced relationship manager
Strong communication skills, including experience communicating with senior level leaders
Experience using Adobe marketing products (AEP, CDP, AEM, Target, Workfront)
Agile and digital product management experience
Project management experience

Responsibilities

Manage projects or multiple workstreams within a broader project or program
Develop, implement, and monitor project plans
Contribute expertise to major project deliverables, milestones, and required tasks
Provide insight on best practices and common obstacles based on prior experiences
Serve as a trusted advisor to ensure projects are aligned with the overall company strategy and market conditions
Communicate project status and issues regularly to stakeholders, including leaders, team members, and senior managers
Build and maintain effective relationships
Proactively foster communication between internal and external project stakeholders
Influence key decisions across stakeholder groups
Proactively identify, manage, and mitigate risks and any related project issues
Communicate solutions on key issues or projects to management and stakeholders to obtain their input and buy-in as appropriate
Participate in special projects and perform other duties as assigned

Skills

Digital Marketing

Journey Orchestration

Personalization

Website Strategy

Paid Media

Social Media

Audience Segmentation

Adobe Experience Platform

Customer Data Platform

Adobe Experience Manager

Adobe Target

Workfront

Agile

Product Management

Project Management

Vanguard

Client-owned investment management firm offering low-cost funds

About Vanguard

Vanguard provides financial services with a focus on investment management. The company offers a variety of products, including mutual funds, exchange-traded funds (ETFs), individual retirement accounts (IRAs), and 401k rollovers, aimed at individual investors, financial advisors, and institutions. Vanguard's unique ownership structure means it is owned by its funds, which are in turn owned by the clients, allowing it to prioritize the needs of its investors over external shareholders. This model enables Vanguard to offer low-cost investment options, as it primarily earns revenue through management fees that are generally lower than industry standards. Additionally, Vanguard provides personalized investment advisory services, charging fees based on the assets managed. The company's goal is to help clients grow their wealth and achieve their financial objectives through effective investment strategies, while maintaining a competitive performance track record.

Kline Township, PennsylvaniaHeadquarters

1975Year Founded

SECONDARYCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Best-in-class medical, dental & vision coverage

Onsite health clinic & fitness center

Health Smart Rewards program

Vanguard Retirement Savings Plan

Education Benefits

PTO

Family Planning Benefist

Parental leave

Personal development opportunities

Volunteer Time Off

Risks

Competition from AI-driven platforms like Writer challenges Vanguard's traditional advisory services.

Vanguard's stake in Steelcase exposes it to the volatile furniture market.

New active bond ETFs may struggle in a low-yield environment with increasing competition.

Differentiation

Vanguard is client-owned, aligning its interests with investors, unlike traditional firms.

The firm offers low-cost investment products, making it attractive to cost-conscious investors.

Vanguard's ownership structure allows it to focus on long-term investor value.

Upsides

Vanguard's new active bond ETFs offer diversified, low-cost fixed income options.

The acquisition of Steelcase shares diversifies Vanguard's portfolio into the furniture industry.

Launching the International Dividend Growth Fund appeals to investors seeking sustainable dividend growth.

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