Marketing Technology Manager at Verkada

San Mateo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Physical Security, SaaSIndustries

Requirements

5+ years in Software Engineering, Marketing Technology, Business Systems, or Revenue Operations, ideally in a high-growth B2B SaaS environment
Hands-on experience with Marketo (or HubSpot) and Salesforce, including building automations, integrations, and managing lifecycle flows
Expertise in marketing infrastructure, including web form ingestion, API-based lead capture, enrichment tools (e.g. Clearbit), and real-time follow-up logic
Advanced SQL skills and working knowledge of Python; experienced in building or maintaining data pipelines and ETL processes
Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda)
Process-oriented mindset with experience managing campaign ops at scale
Excellent communication and documentation skills. You can explain complex systems clearly to both technical and non-technical stakeholders
Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel
0 Inbox mentality. You proactively solve problems before they become bottlenecks
On-site at HQ in San Mateo, CA 5 days a week

Responsibilities

Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns
Own and optimize lead ingestion, enrichment, routing, and lifecycle management—ensuring sales receives high-quality leads, quickly and efficiently
Champion marketing ops best practices and scale-friendly infrastructure, driving adoption of tools and processes across the organization
Partner cross-functionally with sales, engineering, analytics, and brand to align campaign execution with business goals
Translate requirements into scalable systems workflows or technical solutions, reducing manual steps and eliminating operational friction
Build infrastructure to support campaign performance monitoring, attribution, and insights via automation and reporting tools
Act as the go-to expert for tools like Marketo/Hubspot, Zapier, Workato, and Salesforce
Design and maintain ETL pipelines to support real-time campaign logic, reporting, and data quality initiatives using SQL, Python, and other tools
Build scalable automations and integrations across MarTech tools using Workato, AWS, Retool, APIs, and more
Manage complex workflows and integrations for webinars, demos, and intent-triggered campaigns
Monitor lead flow and pipeline health using BI tools (e.g. Looker) to identify issues and drive campaign optimizations

Skills

Marketing Operations

Lead Management

Demand Generation

Marketing Automation

Workflow Optimization

Campaign Attribution

Salesforce

Marketo

HubSpot

SQL

Data Enrichment

Cross-functional Collaboration

Verkada

Provides integrated security solutions for enterprises

About Verkada

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

San Mateo, CaliforniaHeadquarters

2016Year Founded

$431.8MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits

Risks

Increased competition may pressure Verkada's market share and pricing strategies.

Rapid EMEA expansion could strain operational resources and lead to mismanagement.

Integration with multiple partners may introduce security vulnerabilities and challenges.

Differentiation

Verkada offers a unified platform integrating video, access, and environmental monitoring.

Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.

Verkada's solutions are scalable, catering to enterprises of all sizes and sectors.

Upsides

Growing demand for cloud-based security in education boosts Verkada's market potential.

Integration with AI-driven analytics enhances security insights and customer value.

Rising interest from Fortune 500 companies strengthens Verkada's enterprise client base.

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