Marketing Specialist - Critical Care at Fresenius Medical Care

Tres Cantos, Community of Madrid, Spain

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, Renal CareIndustries

Requirements

(Not explicitly listed in the job description)

Responsibilities

Liderar, junto con el Director de División y el Responsable de Ventas, el desarrollo, implementación y seguimiento del plan estratégico de marketing de la división de Critical Care Iberia
Definir las prioridades de marketing y comunicación, alineando las acciones locales con la estrategia global de la compañía
Analizar el entorno competitivo, la evolución del mercado y competidores para identificar nuevas oportunidades de negocio y expansión
Impulsar el lanzamiento y posicionamiento de nuevos productos en el mercado, garantizando una ejecución eficiente y coordinada con los equipos de ventas
Elaborar y gestionar el presupuesto anual de marketing, asegurando la optimización de recursos y la consecución de los KPIs definidos
Dar soporte en la elaboración y revisión de documentación técnica y de valor añadido para licitaciones públicas, asegurando la consistencia con la estrategia de producto y posicionamiento de la división
Planificar, coordinar y supervisar la organización de congresos, simposios, talleres nacionales (España y Portugal)
Gestionar la logística de los eventos, incluyendo envío de equipos médicos, material fungible y promocional
Apoyar a los equipos comerciales en la organización de sesiones clínicas y demos

Skills

Marketing

Critical Care

Healthcare Marketing

Product Marketing

Medical Devices

Renal Care

Patient Outcomes

Fresenius Medical Care

Provides dialysis and renal healthcare services

About Fresenius Medical Care

Fresenius Medical Care North America focuses on delivering high-quality healthcare services to individuals with kidney and other chronic conditions. The company operates a vast network of dialysis centers and outpatient labs for cardiac and vascular care, ensuring coordinated treatment for many patients across the continent. It stands out as the largest fully integrated renal company, providing not only dialysis services but also specialty pharmacy and laboratory services. Additionally, Fresenius manufactures and distributes a wide range of dialysis equipment, disposable products, and renal pharmaceuticals. The goal of Fresenius Medical Care is to enhance the quality of life for patients with chronic illnesses by providing comprehensive and accessible healthcare solutions.

Waltham, MassachusettsHeadquarters

1996Year Founded

$39.1MTotal Funding

LATE_VCCompany Stage

Biotechnology, HealthcareIndustries

11-50Employees

Benefits

Professional Development Budget

Conference Attendance Budget

Flexible Work Hours

Risks

Increased competition from telehealth solutions like Philips' eCareManager 4.1.

Rising mental health challenges may impact FMCNA's employee productivity.

Virtual reality education may face adoption and accessibility challenges in rural areas.

Differentiation

FMCNA is the world's largest fully integrated renal company.

FMCNA offers a comprehensive line of dialysis equipment and renal pharmaceuticals.

FMCNA provides coordinated healthcare services at pivotal care points for chronic conditions.

Upsides

Telehealth market growth supports FMCNA's remote patient monitoring services.

Home dialysis market expansion aligns with FMCNA's patient-centric care approach.

AI integration enhances FMCNA's predictive analytics and personalized medicine capabilities.

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