Marketing Specialist at Redaptive

Denver, Colorado, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

B2B, IndustrialsIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
3–6 years of experience in marketing, preferably in B2B or Industrials
Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics)
Strong writing and editing skills; ability to tailor content to different audiences and channels
Support our digital marketing and web strategy including web updates and landing page creation
Excellent organizational skills with the ability to manage multiple projects simultaneously
Data-driven mindset with an eye for insights and optimization
Creative thinker with a collaborative approach and strong attention to detail

Responsibilities

Webinar and podcast support – Working with the head of communications to support thought leadership, content creation, and ABM initiatives to drive awareness and education internally and externally
Communication Support: Contribute to internal and external communication initiatives such as email campaigns, newsletters, employer branding programs, and lead nurturing sequences to engage audiences and drive brand awareness
Reporting & Analytics: Supporting the tracking and analysis of key marketing metrics (attribution), preparing monthly and quarterly performance reports, and supporting opportunity source tracking to inform strategy and optimization
Lead Management: Assist with list creation, lead capture, and campaign follow-up to ensure timely assignment, accurate tracking, and ongoing data hygiene within CRM and marketing automation systems
Digital Marketing & Campaign Support: Collaborate with the Head of Growth to update and maintain landing pages and ad campaigns, email sequences, and other needs for both direct and partners
Misc. additional tasks as needed (including support for events, SWAG, etc.)

Skills

Key technologies and capabilities for this role

HubSpotSalesforceMarketing AutomationCRMAnalyticsEmail CampaignsLead ManagementABMLanding PagesAd Campaigns

Questions & Answers

Common questions about this position

What is the salary range for the Marketing Specialist position?

The salary range is $80,000 - $100,000.

Is this role remote or based in an office?

This role is based in Denver and works under the company's current hybrid work policy.

What skills are required for this Marketing Specialist role?

Required skills include proficiency in marketing automation, CRM, and analytics tools like HubSpot, Salesforce, and Google Analytics; strong writing and editing skills; excellent organizational skills; a data-driven mindset; and a creative, collaborative approach.

What benefits does Redaptive offer?

Benefits include competitive salary, annual bonus based on company and individual performance, health and life insurance, 401K match, Flexible Time Away (FTA), coverage for parking, RTD pass, and free gym membership.

What experience makes a strong candidate for this role?

Candidates with a Bachelor’s degree in Marketing, Communications, or Business, 3–6 years of B2B or Industrials marketing experience, and proficiency in tools like HubSpot and Salesforce stand out. Preferred experience includes SEO/SEM, ABM strategies, basic design skills, and supporting events or webinars.

Redaptive

Energy-saving solutions for commercial real estate

About Redaptive

Redaptive offers Energy as a Service (EaaS) by funding and installing energy-saving and energy-generating equipment for large organizations, mainly in commercial real estate. Their model allows clients to avoid upfront costs and repay through savings from reduced energy consumption. A unique aspect of Redaptive is its proprietary Data as a Service (DaaS) platform, which provides real-time data on energy usage for better monitoring and optimization. The company's goal is to transform how buildings consume resources, benefiting both the environment and financial performance.

Denver, ColoradoHeadquarters

2014Year Founded

$512.1MTotal Funding

LATE_VCCompany Stage

Data & Analytics, EnergyIndustries

201-500Employees

Benefits

Equity plan participation

Company-subsidized benefits: medical, dental, vision, life insurance

Flexible Spending Accounts: healthcare and dependent care

6% 401(k) match with immediate vesting

Flexible Time Off

Risks

Increased competition from emerging EaaS providers may impact market share.

Reliance on third-party financing could delay project implementations.

Rapid expansion may strain operational resources and lead to inefficiencies.

Differentiation

Redaptive offers a unique Energy-as-a-Service model with upfront cost financing.

Their proprietary Data-as-a-Service platform provides real-time energy usage data.

Redaptive's solutions help clients overcome capital and contractual barriers efficiently.

Upsides

Redaptive secured $100M to accelerate global decarbonization initiatives in 2024.

The company expanded its Denver headquarters, reflecting significant growth potential.

Redaptive's innovative metering program won a Top Project of the Year Award in 2024.

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