Senior Marketing Manager
Grid$135,000 - $165,000/year
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Technology, TechnologyIndustries
Requirements
- Ability to develop and execute strategic marketing plans for B2C and B2B approaches
- Experience leading the full marketing campaign lifecycle, including planning, concept development, execution, measurement, and analysis
- Capability to provide comprehensive client support, integrating strategy, implementation, and performance evaluation
- Rapid and flexible response to client needs and market changes with efficient project management
- Proactive problem-solving and decision-making with high operational excellence standards
- Strong communication and collaboration skills with clients, partners, and internal stakeholders
- Experience leading cross-functional projects across organizations
- Ability to adapt global best practices to local markets (e.g., Japanese market)
- Knowledge of leveraging organizational assets and resources, including collaboration with regional teams (e.g., Asia Pacific in Singapore)
- Skills in working with advertising, media, digital, and promotion agencies, building positive relationships
- Creativity in reimagining sponsorship assets and improving product/service issuance and usage
- Expertise in engaging consumers through social, digital, and mobile channels
- Proficiency in overseeing administrative deliverables related to consumer marketing
Responsibilities
- Develop programs integrating B2C and B2B marketing approaches
- Lead and manage the entire marketing campaign lifecycle from strategic planning to post-campaign analysis
- Provide comprehensive support to clients for strategy integration, implementation, and performance evaluation
- Respond rapidly to client needs and market changes, ensuring efficient project execution
- Foster communication and collaboration with clients, partners, and internal stakeholders
- Lead cross-functional projects to deliver integrated marketing solutions
- Adapt and implement global best practices for the Japanese market
- Collaborate with Asia Pacific marketing teams and leverage organizational resources
- Work with agencies (advertising, media, digital, promotion) for project delivery and execution
- Contribute to reimagining key sponsorship assets with partners
- Assist with media strategies using social, digital, and mobile channels to engage consumers
- Oversee administrative deliverables related to consumer marketing
- Conduct market research to identify campaign and promotion opportunities
- Oversee production of marketing materials
- Track and measure success of marketing campaigns
- Align marketing strategy with business goals through cross-functional collaboration
Skills
Market Research
Marketing Strategy
Campaign Management
Advertising
Promotion
Sponsorship
Event Planning
Content Creation
Data Analytics
Partnership Building
Brand Awareness
Customer Engagement
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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