Marketing Project Manager at Elevance Health

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Insurance, MarketingIndustries

Requirements

BA/BS degree and a minimum of 4 years of related experience; or any combination of education and experience providing an equivalent background
Highly organized and detail-oriented
Experience managing complex marketing campaigns in highly regulated environments
Experience collaborating with cross-functional teams
Preferred Skills, Capabilities and Experiences
Experience managing Medicare Advantage, Dual Eligible, or Medicaid marketing campaigns
Demonstrated ability to manage multiple complex projects and cross-functional teams simultaneously
Strong understanding of CMS marketing guidelines and healthcare regulatory compliance
Proficient in project management systems such as Workfront, Smartsheet, or Asana
Excellent communication, collaboration, and stakeholder management skills
PMP or Agile certification (preferred but not required)
Strategic thinking and organizational agility
Excellent problem-solving and decision-making
Adaptability and resilience in a fast-paced, matrixed environment
Data-driven and results-oriented mindset
Commitment to Elevance Health’s mission

Responsibilities

Lead end-to-end project management for Medicare, Dual Eligible, and Medicaid marketing campaigns—from strategy and planning through execution and post-campaign evaluation
Develop and manage comprehensive project plans, timelines, and deliverables using Elevance Health’s PM methodologies and tools (e.g., Workfront)
Manage projects across multiple marketing channels (digital, email, web, social, direct mail, paid media, and print)
Partner closely with marketing strategists, creative teams, compliance, legal, and product owners to ensure campaigns meet CMS and state regulatory requirements
Proactively identify, manage, and mitigate risks and issues using RAID logs and other project management tools
Coordinate cross-functional team efforts to deliver campaigns on time, within scope, and on budget
Facilitate project meetings, status updates, and stakeholder communications to ensure alignment across teams
Provide strategic counsel on campaign execution, operational efficiency, and process improvement
Ensure campaign deliverables adhere to brand, compliance, and quality standards across all member touchpoints
Serve as a mentor and subject matter expert for junior project managers and marketing partners
Track performance and support post-launch reviews to capture learnings and optimize future projects

Skills

Project Management

Workfront

Marketing Campaigns

Digital Marketing

Email Marketing

Social Media

Direct Mail

Paid Media

Cross-Functional Collaboration

Regulatory Compliance

Medicare Marketing

Medicaid Marketing

Elevance Health

Integrated health services and digital platform

About Elevance Health

Elevance Health focuses on enhancing the health of individuals throughout their lives by evolving from a traditional health benefits organization into a comprehensive health partner. The company serves over 118 million people, providing support at every stage of health through an integrated approach that addresses a wide range of health needs. Their services are backed by advanced capabilities and a digital health platform that streamlines access to care. Unlike many competitors, Elevance Health emphasizes a holistic view of health, aiming to redefine health and improve community well-being. The ultimate goal is to make health improvements accessible to everyone.

Indianapolis, IndianaHeadquarters

1944Year Founded

$309.4MTotal Funding

IPOCompany Stage

Enterprise Software, Social Impact, HealthcareIndustries

10,001+Employees

Benefits

Medical, dental, & vision insurance

401(k) + match

Paid holidays

Paid Time Off

Incentive bonus programs

Stock purchase plan

Life insurance

Wellness Programs

Financial education resources

Adoption & Surrogacy Assistance

Dependent-care Flexible Spending Account (DCFSA)

Parental Leave

Parental Transition Week

Critical Caregiving Leave

Risks

Departure of CFO John Gallina may create a gap in financial leadership.

Lawsuit against CMS over MA Star Ratings could lead to financial penalties.

CareBridge integration may face operational challenges, disrupting service delivery.

Differentiation

Elevance Health integrates whole health approach with digital health platform for comprehensive care.

Acquisition of CareBridge enhances home health services within Carelon division.

Strategic partnership with Clayton, Dubilier & Rice aims to innovate primary care delivery.

Upsides

AI integration in home health services can reduce hospital readmissions and improve outcomes.

Predictive analytics support early disease detection, aligning with Elevance's whole health approach.

Telehealth expansion offers opportunities to reach more patients remotely.

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