Paddle

Marketing Programs Lead

London, England, United Kingdom

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, SaaS, PaymentsIndustries

Requirements

Candidates should have over 5 years of experience in marketing programs, operations, or strategic enablement roles within high-growth B2B environments. Strong experience managing cross-functional initiatives and executing marketing programs at a fast pace is required, along with confidence in budget management, spend tracking, liaising with finance, and aligning investments to outcomes. Excellent written communication, meeting facilitation, and internal operational skills are necessary, as is the ability to influence without hierarchy. Familiarity with tools such as Asana, Notion, Airtable, Looker, Salesforce, and marketing automation platforms is expected, with a bonus for experience using AI tools to streamline workflows or increase planning velocity.

Responsibilities

The Marketing Programs Lead will act as the connective tissue across the marketing function, owning program execution, team coordination, strategic initiatives, and operational rigor. This role involves leading the marketing operating cadence, coordinating complex cross-functional marketing programs, and owning high-priority strategic projects for the CMO. Responsibilities also include building scalable workflows and resource libraries for team enablement, partnering with Marketing Ops and RevOps on campaign reporting and attribution, leveraging AI tools for operational efficiency, supporting the CMO with budget tracking and marketing investment planning, and driving cross-functional alignment across Marketing, Sales, Product, and Operations.

Skills

Marketing Programs
Program Execution
Team Coordination
Strategic Initiatives
Operational Rigour
Budget Management
Marketing Operations
Project Ownership
Campaign Management
OKRs
Revenue Marketing
Demand Generation
Growth Marketing
Product Marketing
Web Marketing

Paddle

Platform for SaaS billing and compliance

About Paddle

Paddle simplifies software sales for SaaS companies by providing a platform that manages billing, payments, tax compliance, and customer support. Its tools allow developers to focus on product development instead of administrative tasks. Paddle's all-in-one solution includes payment processing, subscription management, invoicing, and compliance with international tax laws, helping clients streamline operations and scale efficiently. The company earns revenue through transaction fees and subscription plans, aligning its success with that of its clients. Paddle's platform is flexible, easy to configure, and offers extensive API documentation for seamless integration. It also supports webhook notifications for real-time updates. The goal of Paddle is to be a vital partner for software companies aiming to grow internationally while managing the complexities of tax and compliance.

London, United KingdomHeadquarters
2012Year Founded
$283.4MTotal Funding
SERIES_DCompany Stage
Enterprise Software, FintechIndustries
201-500Employees

Benefits

Competitive compensation & share options
Private healthcare & mental health coaching
Flexible time off
Learning & development
Family leave
Wellbeing points
Transportation subsidies
Home workstation budget

Risks

Emerging payment platforms may erode Paddle's market share.
Slower SaaS industry growth could impact Paddle's transaction-based revenue model.
Rising churn rates in SaaS could lead to decreased revenue for Paddle.

Differentiation

Paddle offers a unique Merchant of Record model for SaaS companies.
The platform integrates billing, payments, and tax compliance into a single solution.
Paddle's API and webhook features enable seamless integration for developers.

Upsides

Paddle's AI Launchpad supports the growing trend of AI-powered SaaS solutions.
The new billing features cater to the demand for hyperlocalised payments.
Paddle's all-in-one platform is attractive amid rising churn rates and tighter budgets.

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