Marketing Operations Technology Specialist at Coursera

India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Technology, EducationIndustries

Requirements

Bachelor’s degree in Information Systems, Computer Science, Marketing Technology, or related field
3+ years of experience administering SaaS-based marketing platforms (e.g., Braze, Marketo, Salesforce Marketing Cloud, HubSpot, Amplitude, Segment, Twilio)
Strong understanding of APIs, webhooks

Responsibilities

Serve as the primary administrator for marketing technology platforms (e.g., Braze, Salesforce Marketing Cloud, Marketo, Amplitude, Twilio, Segment, Google Tag Manager)
Configure and maintain system settings, permissions, roles, and integrations across platforms
Enforce compliance with security, privacy, and GDPR/CCPA guidelines in all systems in partnership with legal and privacy teams
Monitor data flows between marketing platforms, CRM, and analytics tools to ensure accuracy and completeness
Support system integration projects between marketing platforms, CRM, and data warehouses
Partner with Data Engineering to establish and enforce data governance, validation, and deduplication
Work with Procurement and Legal teams to manage vendor contracts, renewals, and compliance requirements
Evaluate vendor capabilities and align contract terms with business needs
Track license usage and contract obligations to ensure cost efficiency
Provide system support for marketing stakeholders, troubleshooting basic technical issues quickly
Document processes, create SOPs, and train marketing teams on best practices for platform usage
Act as the liaison between Marketing, IT, and vendor support teams
Track system performance, uptime, and error logs; proactively resolve issues
Manage license usage, access controls, and platform audit logs
Support compliance audits and provide reports on data/system usage

Skills

Key technologies and capabilities for this role

Marketing TechnologyMarTechPlatform ManagementIntegrationsData IntegrityMarketing AutomationWorkflow OptimizationSecurity Compliance

Questions & Answers

Common questions about this position

Is this role remote or does it require office work?

Coursera is a globally distributed team that lets you choose the best way you work, whether from home, a Coursera hub, or a co-working space near you, with virtual hiring and onboarding.

What marketing technology platforms will I be working with?

You will serve as the primary administrator for platforms like Braze, Salesforce Marketing Cloud, Marketo, Amplitude, Twilio, Segment, and Google Tag Manager.

What does Coursera's company culture look like?

Coursera seeks inventors, innovators, and lifelong learners who are customer-first builders that move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.

What salary or compensation does this role offer?

This information is not specified in the job description.

What makes a strong candidate for this Marketing Operations Technology Specialist role?

Strong candidates have experience administering marketing platforms like Braze and Marketo, managing data integrity and integrations, ensuring compliance with GDPR/CCPA, and collaborating with engineering, procurement, legal, and finance teams.

Coursera

Online platform for courses and degrees

About Coursera

Coursera is an online learning platform that provides a variety of courses, professional certificates, and degree programs. It allows users to access educational content from top universities and companies, catering to individuals who want to learn new skills or change careers, as well as businesses that need to train their employees. Users can take free courses or enroll in paid programs for professional certificates and degrees, which are important for the company's revenue. Coursera also offers a corporate training solution called Coursera for Business. The platform has a strong focus on in-demand skills, particularly in Artificial Intelligence, and offers flexible learning options, including the ability to start a degree program before officially enrolling. The goal of Coursera is to help users achieve their personal and professional aspirations through accessible and high-quality education.

Mountain View, CaliforniaHeadquarters

2012Year Founded

$431MTotal Funding

IPOCompany Stage

AI & Machine Learning, EducationIndustries

5,001-10,000Employees

Benefits

Lifelong learning - Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform.

Health and wellness - We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services.

Parental leave - Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life.

Make-a-thon - We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work.

Time away - Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls.

Remote work - Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two.

Equity - Employees earn company stock, so you can own what we build together and share in our success.

Risks

Increased competition from platforms like Seekho threatens Coursera's market share.

Rapid advancements in quantum computing could disrupt traditional e-learning platforms.

Dependency on Adobe's tools may limit Coursera's flexibility in course offerings.

Differentiation

Coursera partners with 140 top universities, offering exclusive high-quality educational content.

It provides flexible learning solutions, allowing learners to start degree programs before enrolling.

Coursera's collaboration with Adobe enhances its AI course offerings, setting it apart.

Upsides

Coursera's partnership with Oxford's Saïd Business School boosts its global reputation.

Investment from Franklin Resources indicates strong confidence in Coursera's growth potential.

Coursera is named top provider of Google Professional Certificates, enhancing its market appeal.

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