Marketing Operations & MarTech Specialist (Manchester) at Akita Software

Manchester, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SoftwareIndustries

Requirements

3 – 5 years’ experience in marketing operations, RevOps, or a related role
Proven, hands-on expertise in Marketo (certification preferred) and Demandbase
Experience with MAPs (e.g., HubSpot, Pardot), CRM (Salesforce) and tools (e.g. Outreach, ZoomInfo)
Strong analytical skills and comfort with reporting, dashboards, and attribution models
Experience supporting Account-Based Marketing (ABM) programmes, including implementing and optimising Demandbase to drive ABM growth
Ability to balance attention to detail with big-picture process thinking
A collaborative, problem-solving mindset

Responsibilities

Own and optimize the MarTech stack (automation, CRM, reporting tools) to ensure seamless lead flow and attribution
Leverage Marketo and Demandbase to orchestrate multi-channel ABM campaigns and provide insights on account engagement and pipeline impact
Collaborate with Sales and Marketing to implement and optimise Demandbase, ensure alignment on ABM strategy, campaign execution, and measurement of target account engagement
Improve data quality and governance so sales and marketing share a single source of truth
Partner with Sales Operations to align systems, definitions, SLAs, and reporting, ensuring visibility across the funnel
Create dashboards and insights that empower the marketing team to make smarter, faster decisions
Proactively identify opportunities to improve efficiency, generate Sales pipeline, and improve ROI and conversion tracking
Turn complex data into clear, actionable insights
Establish processes that scale while leaving room for innovation
Act as the operational backbone of the marketing function

Skills

Marketo

Demandbase

MarTech

CRM

Marketing Automation

ABM

Data Governance

Dashboards

Lead Attribution

Demand Generation

Akita Software

API observability and service mapping tools

About Akita Software

Akita Software provides tools for API observability and service mapping, helping businesses visualize and manage the interactions between their software services. This allows companies to quickly identify and resolve issues without needing extensive manual documentation. The platform is particularly beneficial for tech professionals like developers and security engineers who maintain complex service ecosystems, especially in environments using microservices architectures. Akita operates on a subscription-based model, where clients pay for continuous monitoring and mapping of their API interactions. This service helps clients catch cross-service issues faster and understand root causes without manual inspection. By simplifying API management and improving service reliability, Akita aims to support tech companies in streamlining their operations.

San Mateo, CaliforniaHeadquarters

2018Year Founded

$4MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1-10Employees