Marketing Operations Manager at Similarweb

Prague, Prague, Czechia

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, SaaSIndustries

Requirements

1+ years of experience as a Marketing Operations Manager, Marketing Automation Manager, or Marketing Manager
Experience with email marketing platforms
Experience managing leads and building segmentation logic based on CRM data
Strong analytical skills with the ability to translate data into insights
Excellent English skills, both written and verbal
Strong attention to detail, ability to learn quickly, and a collaborative team-player mindset
Creativity and initiative, with the ability to bring new ideas to messaging and campaign execution
Comfortable working with multiple stakeholders, with strong skills in managing priorities and task execution
Experience in B2B tech or software companies (advantage)

Responsibilities

Develop and manage email marketing campaigns, including building triggers and email journeys, creating templates, and tracking performance metrics
Oversee campaign calendar management to enable smooth planning and execution
Leverage CRM and marketing automation technology to execute campaigns and improve KPIs
Build, refine, and oversee audience segmentation strategies
Oversee data governance to uphold accurate segmentation, data quality, and MQL
Provide regular and ad-hoc reporting and actionable insights to management and stakeholders
Plan, coordinate, and execute multi-channel marketing initiatives while aligning timelines, resources, and stakeholders for maximum impact

Skills

Marketing Automation

Email Marketing

CRM

Demand Generation

Audience Segmentation

Data Governance

Campaign Management

WordPress

Performance Metrics

Reporting

Similarweb

Digital data analytics platform for businesses

About Similarweb

Similarweb offers a digital data platform that provides insights into online activity for various stakeholders, including customers, partners, and competitors. The platform collects and analyzes data to help businesses understand their market position and make informed decisions. Users can access detailed analytics that reveal trends and performance metrics, allowing them to strategize effectively. Unlike many competitors, Similarweb focuses on delivering a comprehensive view of digital interactions, which helps clients identify opportunities for growth and profitability. The goal of Similarweb is to empower businesses with accurate digital data to enhance their competitive advantage.

New York City, New YorkHeadquarters

2007Year Founded

$229.3MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Professional Development Budget

Risks

Emergence of decentralized platforms like Bluesky may impact demand for centralized analytics.

Rapid growth of AI-driven platforms may shift focus from traditional web analytics.

Secondary offering of shares at a lower price could affect investor confidence.

Differentiation

Similarweb offers a comprehensive view of digital activity across multiple stakeholders.

The platform provides actionable insights for businesses to gain a competitive edge.

Similarweb is trusted by high-profile clients and listed on the NYSE as SMWB.

Upsides

Increased demand for digital market intelligence tools due to rapid platform growth.

Recognition as Alternative Data Provider of the Year highlights industry leadership.

Strategic collaboration with You.com expands reach in AI-powered productivity solutions.

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